Posts Tagged ‘brand designers’

11.02.11

Brand Management: Billabong controlling its destiny

Surfing brand Billabong International is moving down stream into retail to better control how its products are sold. An increasing trend amongst the large retail chains is to increase the proportion of merchandise they sell under their own brands. Brands like Billabong can either cop it sweet and sit back and let their share of floor space and sales decline or they can take steps to control their own destiny. It is pleasing to see that Billabong has opted for the latter. Billabong is increasingly seeking to make retail acquisitions as a way of gaining greater control to their route to market. Last year they acquired the California based RVCA brand,  the West 49 retail chain in Canada, Surf Dive’n’ Ski  and Jetty Surf in Australia. Likewise Billabong is investing to build its online sales, which currently makes up 3% of their revenue.

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10.21.11

Retail Brand kikki.k Celebrates 10 years of Magic

retail branding

Happy Birthday kikki.k
One of my all-time, absolute favorite retail brands; kikki.k celebrated their tenth birthday this week. For those unlucky enough to not have a kikki.k store in your city, the brand create truly beautiful stationery with the promise of making the world a well organized and elegant place to live. I got along to the tenth birthday bash on Wednesday night, and as always Kristina and the kikki gang pulled-it-off with typical style and grace.

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10.18.11

Integration is the new Black for Online Fashion Retail Brands

retail brand strategy

Online provides yet another shift in the Competitive Paradigm for Fashion Retailers
Online fashion retail offers are nothing new, traditional bricks and mortar fashion retailers have been contending with this online competition for years now, and on the whole are continuing to refine their own online brand strategies to manage this competitive business risk. But my experience has been that the traditional fashion retailershave always done-so from a perspective of holding the advantage. But that advantage is disappearing right from under their noses.

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09.14.11

Art with Heart – 10 Years of building a brand with social responsibility

Truly Deeply Brand continued Social Responsibility
Last Wednesday night saw us at Truly Deeply kick off of our Tenth Annual Art with Heart charity art show. This year we had 40 artists who generously donated a whopping 90 paintings/artworks to raise money for  Swags For Homeless. Swags For Homeless are a Melbourne based not-for-profit organisation that provides Backpack Beds to the homeless – an interim crisis measure (emergency relief) for those turned away from shelters.

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09.01.11

Chipotle and Willie Nelson for a cause

Chipotle has joined forces with Willie Nelson to create this beautiful animated short. Hauntingly covering Coldplay’s The Scientist, the short tells an emotional and beautiful story of the modern food production world. The message doesn’t directly advertise Chipotle’s product (creating hand crafted burritos that supports local produce and farmers) but rather supports their cause. While there are a growing number of organic, local farmer supported products, the cause is enough and this type of creative strategy is not only going to strengthen Chipotle’s brand but also their industry. And being a leader in a growing market is a good place to be. What’s more they have embraced the opportunity to create something lasting and with meaning.

Check out the beautiful animated short after the jump.

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07.22.11

A little world of experiences

We all know that sometimes life doesn’t exactly live up to our expectations. You come to realise that you have to enjoy
the good times and work through the bad. Yet, sometimes when you are in the eye of the storm it’s really hard to see past the clouds. I myself am going through some changes in my life. As a positive person I try to keep my spirits up but like everyone I could always use a little reminder that things will eventually work out, and that is just what the experience
of these little handmade worlds do.

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06.30.11

Image as universal language

This photo series plays with the perception of stuffed birds. These animals led their life and are now nothing more than an image of themselves, they are no longer flying or whistling. Masked by the former voice signature of each bird through the written word they reveal themselves in a different view, the peeping. Through a mix of colour, letters and image the series evolves to an universal form of language. Raw Color’s ‘Peep’ was presented at the exhibition ‘Stuffed’ during Dutch Design Week, where all the participating designers were inspired from stuffed animals, translated into their own designs.

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06.09.11

The Art Project by Google

The Art Project is a collaboration between Google and some of the world’s most acclaimed museums. It allows uses to take an online virtual tour around some of the world most prestigious art galleries, zoom in on some of the most famous artworks to amazing detail and listen to online commentary. Whilst there are some notable exclusions of paintings and galleries, it is a work in progress and the Art Project powered by Google plans to expand its collection of galleries and artworks.

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05.26.11

Obsessed with Art?

By reading our Madly blog by now you will know that we are obsessed with a number of things, some of those brand related and others slightly strange. However Nexus Vomitus takes obsession to a whole other level. It is a collaboration between artist Millie Brown and opera singers Patricia Hammond and Zita Syme. You can still buy the artwork for
£1,500. I think that says it all.

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05.12.11

National Geographic goes Up

When Life Imitates Cartoons

In the spirit of seeking the unknown, touching the impossible and exciting the imagination National Geographic has launched a new television show, How Hard Can It Be?

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