Posts Tagged ‘brand designers’

07.22.11

A little world of experiences

We all know that some­times life doesn’t exactly live up to our expec­ta­tions. You come to realise that you have to enjoy
the good times and work through the bad. Yet, some­times when you are in the eye of the storm it’s really hard to see past the clouds. I myself am going through some changes in my life. As a pos­i­tive per­son I try to keep my spir­its up but like every­one I could always use a lit­tle reminder that things will even­tu­ally work out, and that is just what the expe­ri­ence
of these lit­tle hand­made worlds do.

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06.30.11

Image as universal language

This photo series plays with the per­cep­tion of stuffed birds. These ani­mals led their life and are now noth­ing more than an image of them­selves, they are no longer fly­ing or whistling. Masked by the for­mer voice sig­na­ture of each bird through the writ­ten word they reveal them­selves in a dif­fer­ent view, the peep­ing. Through a mix of colour, let­ters and image the series evolves to an uni­ver­sal form of lan­guage. Raw Color’s ‘Peep’ was pre­sented at the exhi­bi­tion ‘Stuffed’ dur­ing Dutch Design Week, where all the par­tic­i­pat­ing design­ers were inspired from stuffed ani­mals, trans­lated into their own designs.

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06.09.11

The Art Project by Google

The Art Project is a col­lab­o­ra­tion between Google and some of the world’s most acclaimed muse­ums. It allows uses to take an online vir­tual tour around some of the world most pres­ti­gious art gal­leries, zoom in on some of the most famous art­works to amaz­ing detail and lis­ten to online com­men­tary. Whilst there are some notable exclu­sions of paint­ings and gal­leries, it is a work in progress and the Art Project pow­ered by Google plans to expand its col­lec­tion of gal­leries and artworks.

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05.26.11

Obsessed with Art?

By read­ing our Madly blog by now you will know that we are obsessed with a num­ber of things, some of those brand related and oth­ers slightly strange. How­ever Nexus Vom­i­tus takes obses­sion to a whole other level. It is a col­lab­o­ra­tion between artist Mil­lie Brown and opera singers Patri­cia Ham­mond and Zita Syme. You can still buy the art­work for
£1,500. I think that says it all.

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05.12.11

National Geographic goes Up

When Life Imi­tates Cartoons

In the spirit of seek­ing the unknown, touch­ing the impos­si­ble and excit­ing the imag­i­na­tion National Geo­graphic has launched a new tele­vi­sion show, How Hard Can It Be?

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03.31.11

How to brand a landmark

Reg­u­lar read­ers will already be famil­iar with the recent inno­va­tions tak­ing place in the world of pop-up retail/brand expe­ri­ences, from the beau­ti­fully evoca­tive Cognac brand Martell, to the brand with balls Beat­box Burg­ers. A recent com­mis­sion by appli­ance spe­cial­ists Elec­trolux is about to be launched – a portable din­ing expe­ri­ence. The Cube restau­rants will be pop­ping up on a series of land­mark sites across Europe over the course of 2011, start­ing with a place­ment on top of the Parc du Cinquan­te­naire in Brus­sels, Bel­gium. The aim is to cre­ate a brand expe­ri­ence that sur­prises and inspires guests with fan­tas­tic tastes and never-before-seen views, ulti­mately stim­u­lat­ing them to explore their own cre­ative bound­aries next time they enter­tain friends or fam­ily at home.

The Cube is an ephemeral restau­rant, an excep­tional place, a unique oppor­tu­nity to expe­ri­ence “din­ing with a view”.
It is out­stand­ing as far as cui­sine is con­cerned, an ideal demon­stra­tion of Electrolux’s know-how. The Cube is a unique archi­tec­tural per­for­mance. Not only due to the place where it is set up, but also through its design: an organic and translu­cent place, a digest of tech­nol­ogy. Read the rest of this entry »

03.18.11

Spudbar, retail brand design from the ground up.

Spud­bar was founded in Mel­bourne in 2000, born out of a frus­tra­tion at the lack of a healthy, great tast­ing, healthy feed that was quick, con­ve­nient and value for money. It has been on a mis­sion from day one, to cre­ate a new cat­e­gory of food offer that fuses nat­ural good­ness and big flavours into the nutri­ent rich gem that is the steam­ing baked spud. The poten­tial of the brand was clear, the ques­tion was how to realise that great poten­tial by tak­ing the Spud­bar brand to the next level.
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03.04.11

Finding a Country’s Colour

Istan­bul is in the mid­dle of every­thing. A sym­bol of how exchange, migra­tion and con­nec­tions are the base of
evo­lu­tion. Blur­ring the flag col­ors of all the coun­tries that have had long rela­tions in Istan­bul, Fil­ippo Minelli’s
The Flags of Istan­bul is a project about glob­al­iza­tion, nation­al­ity, geopol­i­tics, bor­ders and con­nec­tions, and
cel­e­brates the diver­sity and reflects on the his­tory of one of the great­est cities in the world. The per­for­mance and
doc­u­men­ta­tion of the project coin­cided with the cel­e­bra­tion of the Turk­ish Inde­pen­dence day, Octo­ber 29th, 2010.

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03.03.11

Yellow Pages: The death of a brand product format

Each year I expect that the deliv­ery of my Yel­low Pages print direc­tory will surely be the last. I appre­ci­ate that at least you can now go online (yes note online!) to request that one is not deliv­ered, but it is an inter­est­ing phe­nom­ena wit­ness­ing the decline of an out­moded prod­uct format.

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02.08.11

Mattel’s Magic Hot Wheels Brand Campaign

brand communications agency

Lov­ing this great ambi­ent ad for Mattel’s Hot Wheels cre­ated in Mex­ico by Ad Agency OGILVY — a great exam­ple of cap­tur­ing the magic of a brand and trans­lat­ing it across a mass medium.

This lit­tle beauty was spot­ted by Juan Pablo Sanchez Owner and Cre­ative Direc­tor at event mar­ket­ing agency a small job

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