Retail Branding in Living Colour
McDonald’s in the US is set to launch an in-store TV channel featuring; local school sports, movie previews and heartwarming human interest stories
Posts Tagged ‘Brand Expression’
10.27.11
Truly Deeply wins 2011 MADC Awards
Two Bronze Awards and Two Highly Commended Awards.
On Friday October 14th the winners for the 2011 Melbourne Advertising and Design Club (MADC) Awards were announced. The annual MADC Awards celebrate excellence across a range of advertising and design categories, encompassing print, radio, television and ambient media.
Street art of Continental Europe.
On my recent trip to Europe the rich quality and diversity of the street art caught my eye. In my mind there’s no doubt that stencil, spray and paste-up art has matured to become it’s own credible art form. The visual language of the art I saw was hugely varied in form, style and message. I snapped a stack of what I came across and hope you enjoy it.
Happy Birthday kikki.k
One of my all-time, absolute favorite retail brands; kikki.k celebrated their tenth birthday this week. For those unlucky enough to not have a kikki.k store in your city, the brand create truly beautiful stationery with the promise of making the world a well organized and elegant place to live. I got along to the tenth birthday bash on Wednesday night, and as always Kristina and the kikki gang pulled-it-off with typical style and grace.
Online provides yet another shift in the Competitive Paradigm for Fashion Retailers
Online fashion retail offers are nothing new, traditional bricks and mortar fashion retailers have been contending with this online competition for years now, and on the whole are continuing to refine their own online brand strategies to manage this competitive business risk. But my experience has been that the traditional fashion retailershave always done-so from a perspective of holding the advantage. But that advantage is disappearing right from under their noses.
I just experienced a strange case of brand deja-vu on a mini break at Silverwater Resort. I was struck by the similarity of the Silverwater Resort brand to that of Emaar Properties.
The resort is in an idyllic spot overlooking Phillip Island. It has a lot going for it, especially if you have kids. But the similarity of the brand identity made me feel like the whole experience was not authentic.
10.06.11
Retail — Survival of the Fittest
Holistic Retail Brand Experience.
October is a very busy month for me when it comes to birthdays and certainly not least my wife’s! Having not ventured down Chapel Street for quite some time, recently we both decided that Chapel Street this year would solve the usual question of “what would you like for your birthday?” in one foul retailing swoop.
09.27.11
Going nude; a clever brand gesture
For generations, parents have been trying to get their kids to eat healthier food. Is it possible that one brand has finally found a way to make it happen, at least at school?
A Beautifully Executed Re-branding Project.
We were engaged with Jean Hailes to conduct a full brand re-design, starting with the strategic framework and outputting all brand identity collateral. In a little under two decades Jean Hailes has developed a significant standing in the women’s health sector. But it also understands that it needs to continue to proactively develop the direction of the Jean Hailes brand. A direction that would further solidify Jean Hailes as the authority in women’s health to deliver cutting edge research and medical services for their clients. The result — a beautifully designed re-brand for this not-for profit in women’s health.
Students lead the way in Ferrar’s future!
Ferrari World Design Contest is a competition that was launched by the team from Maranello in collaboration with Autodesk (the project’s technical partner and official sponsor) for schools and universities from the design and automotive sectors not only in Italy but around the world to create the Ferrari of the future.
