Posts Tagged ‘brand-marketing’

Karen Walker Brand 1

Karen walker’s clever new eyewear campaign is even better than her last!

Karen Walker’s eyewear campaigns have a glowing reputation for featuring stand out concepts for there highly lusted after eyewear. Just when you thought she couldn’t top her last season, we see Walker use a ‘celebrity’ as the face of the brand for the first time. The gorgeous redhead’s story is a true Cinderella one. She was discovered living in cruel circumstances but after being rescued, she has quickly rocketed to fame thanks to her wonderful looks, charming personality and a rather popular instagram account with over 160k followers. This season’s star is, Toast (meetsworld) – the King Charles Cavalier Spaniel, a self proclaimed NYC “IT” girl, and toothless cute hobo.  Read the rest of this entry »

SwatchMate Cube

This nifty little device is every designers dream.
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Toilet paper advertisements have brought us some entertaining campaigns over the years, but when you see Saatchi & Saatchi’s toilet paper commercial for swedish brand Lambi – you will be in for a good dose of the warm and fuzzies.

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Two Minutes with TGD is a series of brief interviews that expands on the themes of creativity, risk, and what connects us.
The Great Discontent (TGD) is a magazine featuring interviews on beginnings, creativity, and risk. Starting in 2011 as an online publication, it has now grown to include print, a short film series and other collaborations. Read the rest of this entry »

Brand voice HotelsWeLove Think Play Sleep, launched in July, is a great example of an online listing, made exceptional by the quality and consistency of brand voice and design. A personal project run by Laurence Billiet and Rachael Antony, offers hand picked content from around the world in the form of art, books, hotel reviews and bespoke itineraries. Profiling 10 cities, Amsterdam, Berlin, Copenhagen, Istanbul, London, Marseilles, Milan, New York, Paris and Shanghai, is set to remain a quality resource for travellers worldwide, thanks to well considered content, tone of voice and design. Read the rest of this entry »

brand strategist

A Tribute to Authentic Brand Strategy and Design
Few global brands hold the same level of love as Vespa, the iconic Italian scooter manufacturer. French creative agency No Moon have created an animated tribute that documents the evolution of the vespa from 1943 through to the present day. Over the last seventy years few brands have evolved their product so little, yet remained the iconic market leader – a truly inspiring example of brand strategy embracing authenticity, driven through product design (with the odd amusing exception) – Check the animation after the jump…

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interdisciplinary collaboration reinventing the game

As a part of the 25th anniversary of the Walker Art Centre’s Sculpture Garden in Minneapolis, artists, architects and engineers have collaborated to create the unique mini golf course “Walker on the Green.” Each hole throughout the course is an artwork in itself, by introducing an innovative way to interpret the game. Throwing caution and convention to the wind, obstacles such as gnome foosball, help “Walker on the Green” reinvent the humble game of mini golf for a new, eagerly awaiting audience. An outcome that could only be achieved via a clever collaboration between Art, Architecture and Engineering. Read the rest of this entry »

brand identity design studio
UK Designer Peter Saville creates a limited edition range for Lacoste with a brand identity design twist
To be launched in November this year, Saville has created a new range of polo shirts with a surprising twist; the polos feature a range of re-imagined versions of the iconic Lacoste crocodile logo.
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Open House Melbourne Applications

Open House Melbourne is an event that provides a free and rare opportunity to discover the interior design, architecture and engineering of historic buildings nestled around the city. Recently, the brand’s extensive integrated campaign has been building in anticipation of this weekend’s event. I’ve noticed advertising and promotion in public transport, vimeo, facebook and pinterest and twitter. All have helped me keep an eye on the calendar, and make sure I don’t miss this year’s Open House Melbourne. Read the rest of this entry »


This week, Coca Cola has released a new campaign, which they claim is part of their commitment to help fight obesity.

With the brand being threatened, Coca Cola is trying to take a leadership position on the issue by trying to reframe the discussion around ways to still enjoy Coke without becoming obese.

But is it just sugar coating the issue or the brand behaving responsibly?

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