Toilet paper advertisements have brought us some entertaining campaigns over the years, but when you see Saatchi & Saatchi’s toilet paper commercial for swedish brand Lambi – you will be in for a good dose of the warm and fuzzies.
Two Minutes with TGD is a series of brief interviews that expands on the themes of creativity, risk, and what connects us.
The Great Discontent (TGD) is a magazine featuring interviews on beginnings, creativity, and risk. Starting in 2011 as an online publication, it has now grown to include print, a short film series and other collaborations. Read the rest of this entry »
HotelsWeLove.com, launched in July, is a great example of an online listing, made exceptional by the quality and consistency of brand voice and design. A personal project run by Laurence Billiet and Rachael Antony, HotelsWeLove.com offers hand picked content from around the world in the form of art, books, hotel reviews and bespoke itineraries. Profiling 10 cities, Amsterdam, Berlin, Copenhagen, Istanbul, London, Marseilles, Milan, New York, Paris and Shanghai, HotelsWeLove.com is set to remain a quality resource for travellers worldwide, thanks to well considered content, tone of voice and design. Read the rest of this entry »
A Tribute to Authentic Brand Strategy and Design
Few global brands hold the same level of love as Vespa, the iconic Italian scooter manufacturer. French creative agency No Moon have created an animated tribute that documents the evolution of the vespa from 1943 through to the present day. Over the last seventy years few brands have evolved their product so little, yet remained the iconic market leader – a truly inspiring example of brand strategy embracing authenticity, driven through product design (with the odd amusing exception) – Check the animation after the jump…
As a part of the 25th anniversary of the Walker Art Centre’s Sculpture Garden in Minneapolis, artists, architects and engineers have collaborated to create the unique mini golf course “Walker on the Green.” Each hole throughout the course is an artwork in itself, by introducing an innovative way to interpret the game. Throwing caution and convention to the wind, obstacles such as gnome foosball, help “Walker on the Green” reinvent the humble game of mini golf for a new, eagerly awaiting audience. An outcome that could only be achieved via a clever collaboration between Art, Architecture and Engineering. Read the rest of this entry »
Open House Melbourne is an event that provides a free and rare opportunity to discover the interior design, architecture and engineering of historic buildings nestled around the city. Recently, the brand’s extensive integrated campaign has been building in anticipation of this weekend’s event. I’ve noticed advertising and promotion in public transport, vimeo, facebook and pinterest and twitter. All have helped me keep an eye on the calendar, and make sure I don’t miss this year’s Open House Melbourne. Read the rest of this entry »
This week, Coca Cola has released a new campaign, which they claim is part of their commitment to help fight obesity.
With the brand being threatened, Coca Cola is trying to take a leadership position on the issue by trying to reframe the discussion around ways to still enjoy Coke without becoming obese.
But is it just sugar coating the issue or the brand behaving responsibly?
Multinational professional services giant, Ernst & Young launched their newly named brand, EY, earlier this month with an accompanying fresh new look. A re-brand is always an exciting time for any brand. Unfortunately for EY though, who deal heavily in due diligence and corporate advice, is that this exciting time has been dampened by the criticism and giggles around the new name. What looks to be a fact that was unknown to Ernst & Young, EY! is also the name of a gay Spanish soft porn magazine, known for its spreads of naked male models in, lets say compromising positions. What probably seemed like an easy re-naming project – EY has been used as shorthand for Ernst & Young for decades – has turned into a balls up.
According to designer Hans Hulsbosch who created the brand for Woolworths’ hardware retail chain, Masters, the name was chosen because it stands for strength, intelligence and artistry. They wanted the name to be simple, strong and contemporary, one that would appeal to both genders. If that was the intent then something has been lost in the execution.