Posts Tagged ‘brand-marketing’


Fist pumping to cross the street is the way of the future!
I’m tired of tapping (or let’s be honest, smashing) a dirty old button on my trip across the road. Spanish designers Alfredo & Alberto have installed ‘Walkbumps’ across Los Angeles to encourage safety when crossing the road as well as keeping grubby fingertips off the button. Brilliant! Who knew you could look so cool while crossing the street at the lights?

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shiawase banana packaging

There is nothing more frustrating than walking into a supermarket or grocery store and seeing fresh produce wrapped in plastic. It makes no sense! The overload of plastic is a major problem, making it more important than ever for brands to be clever when designing for consumers.

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NCVO: Amplifying the voice of the voluntary sector

NCVO (formerly the National Council for Voluntary Organisations) has launched their new brand that reflects the organisations and identities that NCVO has taken on in the ten year’s since it last rebranded. With over 10,000 members, from the largest charities to the smallest community organisations, the key objective was to aligh with the benchmark “big charity” branding by being a brand that connects, represents and supports causes that are essential for a better society and establish itself as a icon for the voluntary sector. In more basic terms they are a charity for charities.

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Karen Walker Brand 1

Karen walker’s clever new eyewear campaign is even better than her last!

Karen Walker’s eyewear campaigns have a glowing reputation for featuring stand out concepts for there highly lusted after eyewear. Just when you thought she couldn’t top her last season, we see Walker use a ‘celebrity’ as the face of the brand for the first time. The gorgeous redhead’s story is a true Cinderella one. She was discovered living in cruel circumstances but after being rescued, she has quickly rocketed to fame thanks to her wonderful looks, charming personality and a rather popular instagram account with over 160k followers. This season’s star is, Toast (meetsworld) – the King Charles Cavalier Spaniel, a self proclaimed NYC “IT” girl, and toothless cute hobo.  Read the rest of this entry »

SwatchMate Cube

This nifty little device is every designers dream.
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Toilet paper advertisements have brought us some entertaining campaigns over the years, but when you see Saatchi & Saatchi’s toilet paper commercial for swedish brand Lambi – you will be in for a good dose of the warm and fuzzies.

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Two Minutes with TGD is a series of brief interviews that expands on the themes of creativity, risk, and what connects us.
The Great Discontent (TGD) is a magazine featuring interviews on beginnings, creativity, and risk. Starting in 2011 as an online publication, it has now grown to include print, a short film series and other collaborations. Read the rest of this entry »

Brand voice HotelsWeLove Think Play Sleep, launched in July, is a great example of an online listing, made exceptional by the quality and consistency of brand voice and design. A personal project run by Laurence Billiet and Rachael Antony, offers hand picked content from around the world in the form of art, books, hotel reviews and bespoke itineraries. Profiling 10 cities, Amsterdam, Berlin, Copenhagen, Istanbul, London, Marseilles, Milan, New York, Paris and Shanghai, is set to remain a quality resource for travellers worldwide, thanks to well considered content, tone of voice and design. Read the rest of this entry »

brand strategist

A Tribute to Authentic Brand Strategy and Design
Few global brands hold the same level of love as Vespa, the iconic Italian scooter manufacturer. French creative agency No Moon have created an animated tribute that documents the evolution of the vespa from 1943 through to the present day. Over the last seventy years few brands have evolved their product so little, yet remained the iconic market leader – a truly inspiring example of brand strategy embracing authenticity, driven through product design (with the odd amusing exception) – Check the animation after the jump…

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interdisciplinary collaboration reinventing the game

As a part of the 25th anniversary of the Walker Art Centre’s Sculpture Garden in Minneapolis, artists, architects and engineers have collaborated to create the unique mini golf course “Walker on the Green.” Each hole throughout the course is an artwork in itself, by introducing an innovative way to interpret the game. Throwing caution and convention to the wind, obstacles such as gnome foosball, help “Walker on the Green” reinvent the humble game of mini golf for a new, eagerly awaiting audience. An outcome that could only be achieved via a clever collaboration between Art, Architecture and Engineering. Read the rest of this entry »