Posts Tagged ‘Brand-Storytelling’

09.03.10

Truly Deeply wins 2010 MADC Awards

Last Friday night the winners for the 2010 Melbourne Advertising and Design Club (MADC) Awards were announced. The annual MADC Awards celebrate excellence across a range of advertising and design categories, encompassing print, radio, television and ambient media.

We were excited to see that Gelati Sky took out the Silver for The MADC Award for Best Packaging Design (Label Only) and was a finalist for The MADC Award for Best Corporate Identity Design. While our own brand Truly Deeply took out a bronze for The MADC Award for Best Self Promotion Design.

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08.31.10

Brand Communication – One Chance to Make A First Impression

brand communication

In Brand communication, as in life you get one chance to make a first impression. Reminder to businesses of all sizes – best price does not necessarily = best offer (At least it’s spelled correctly).

08.30.10

Share Happy – The Ice Cream Machine that’s a Delicious Brand Gesture

An Ice Cream Van for the Brand Experience Age
Unilever have created an ice cream vending machine for the new age of brand experiences.


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08.26.10

Retail Brand Design and the KISS principle

brand identity designers

A great reminder that often when it comes to brand communication – the simple ideas are often the best. In a wonderful brand gesture, the owners of this bike shop north of Berlin attached around 120 bicycles to the facade of their store to draw attention to their business. Simple.

Fabrizio Bensch / Reuters

08.24.10

Death to Fake Guitars- Powergig.com’s bold brand gesture

A Big, Bold Brand Experience by Design
Powergig.com recently hired a plane to fly over the active volcano in Reykjavic, Iceland so that could drop a bundle of fake guitars into it. They filmed the act and posted it to the net in a graphic piece of brand storytelling. A bold gesture indeed given that they’re brand is all about ‘rockin’ it real’.

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The video’s shot by the guys at Droga5. Not sure this rings with the rock authenticity the brand demands, but kind of a cool thing to do all the same.

David Ansett, Brandamentalist
For monthly updates of our thinking, click here to receive our free Brand Newsletter
Designer of Brands that Rock It Real.

08.20.10

Johnnie Walker – The Brand Who Walked Around The World

Last week I went and saw the awesome Expendables. It’s pretty much the male version of Sex and the City. I was at one point a little confused as to why they where starting to build a plot, by my calculations there could have been at least 10 more explosions and 40 more awesome ways to take out the bad guys and that should have been the priority.

Before the movie there was the story of Johnny Walker, an ad sure, but a really interesting and engaging one. Even if you don’t have any interest in whiskey the story is amazingly engaging. Narrated by Robert “perfect delivery” Carlyle.

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08.20.10

Creating Brand Folklore – Roger Federer & Gillette Serve up a Winner

A video featuring tennis star Roger Federer that plays on our collective fascination with “real or fake” hit the web earlier this week and has quickly gone viral, accumulating more than 700,000 views as of this morning.

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08.19.10

Brands Behaving Naturally – A Refreshing Experience

Brand Theatre of the Highest Order
Passengers on a recent Lufthansa flight from Tel Aviv to Frankfurt experienced the type of brand gesture most businesses can only dream of.

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08.18.10

Will the Real Brand Please Stand Up – Authenticity and Brand Sponsored Content

The Critical Role of Authenticity in Brand Sponsored Content
Just the other day LA advertising gun Miry Whitehill and I were swapping thoughts on a new content-based social media campaign for Levis.

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What a huge project, with a nice, soft brand ownership from Levis, but something just wasn’t quite striking the right note for me.
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08.17.10

I Feel Out of Place

brand designers Melbourne

A photo I snapped early one Saturday morning in our local park.
I was wondering what came first the chair or the message.
And then fell-in love with the meaning.
I hope you enjoy this sight as much as I did.

Dave Ansett, Brandamentalist
For monthly updates of our thinking, click here to receive our free Brand Newsletter
Enjoyer of Unlikely Messages

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