As with all designers I have a soft spot for info-graphics, something that pares down a topic to the salient points and presents them with great visuals to better explain what could be a comlicated topic. So naturally I love this beauty by Linda Dong. She explains the issues with Fracking, a very poignant topic in Australia at the moment, in such a simple and economic style, it’s beautiful. Read the rest of this entry »
Posts Tagged ‘Brand Storytelling’
2012 will continue to be a tough environment for retailers. Consumers have no reason to throw off their new found sense of caution and propensity to put saving ahead of spending. If anything 2012 may produce even more reasons for them to retreat with some recent news of the financial services sector spruiking the need to lay off workers, and a sense that flat retail sales is placing huge pressure on retailers to reduce costs.
For those of us playing in the brand space, we have been very well drilled over recent years to the need to create compelling brand narratives. The need to become masters at the art of storytelling. To captivate, enthrall and evocatively strike such an emotional blow that our target market is left spell bound and connected for ever.
We have for months also been hearing how the current Labour Party in Australia lacks a compelling narrative. Even the former PM Paul Keating has been offering assistance. A complex task for sure and one that will judged in due course at the next election. However, one call for better storytelling that recently caught my attention was the suggestion by Cardinal Gianfranco Ravasi, as reported in Age 8/11/11, that sermons delivered by Roman Catholic priests are often painfully ‘grey and dull’ and need to be livened up with the ‘scandal’ contained within the Bible. He said, and a great reminder for all, (sorry about this grey, dull, scandalous free blog) that …’the advent of televised and computerised information requires us to be compelling and trenchant, to cut to the heart of the matter, resort to narratives and colour.’ Read the rest of this entry »
Deck the Halls with Branded Beach Towels
Australian newspaper ‘The Age’ recently published an article on Corporate Gift Giving in their Executive Style lift-out in time for Christmas. For most companies, this gesture of Christmas giving for staff and for clients tends to follow an age-old path of logos on golf towels. As an expensive exercise, the opportunity to create indelible brand gestures at this time of year is often missed. The Age asked Truly Deeply Founder David Ansett for his perspective on this seasonal sticky question.
You can check the article written by Sylvia Pennington on-line here: Merry Christmas here’s an iPad.
A Tantalizing Brand Challenge
Melbourne is one of the great food cities of the world. Big statement I know – but having traveled through more than two dozen cities in different countries, through Europe and Asia over the last couple of years, I feel I’m well positioned to make the call. What a challenge then to create a brand each year for the Melbourne Food & Wine Festival.
Surfing brand Billabong International is moving down stream into retail to better control how its products are sold. An increasing trend amongst the large retail chains is to increase the proportion of merchandise they sell under their own brands. Brands like Billabong can either cop it sweet and sit back and let their share of floor space and sales decline or they can take steps to control their own destiny. It is pleasing to see that Billabong has opted for the latter. Billabong is increasingly seeking to make retail acquisitions as a way of gaining greater control to their route to market. Last year they acquired the California based RVCA brand, the West 49 retail chain in Canada, Surf Dive’n’ Ski and Jetty Surf in Australia. Likewise Billabong is investing to build its online sales, which currently makes up 3% of their revenue.
Street art of Continental Europe.
On my recent trip to Europe the rich quality and diversity of the street art caught my eye. In my mind there’s no doubt that stencil, spray and paste-up art has matured to become it’s own credible art form. The visual language of the art I saw was hugely varied in form, style and message. I snapped a stack of what I came across and hope you enjoy it.
The resort is in an idyllic spot overlooking Phillip Island. It has a lot going for it, especially if you have kids. But the similarity of the brand identity made me feel like the whole experience was not authentic.