For those of us playing in the brand space, we have been very well drilled over recent years to the need to create compelling brand narratives. The need to become masters at the art of storytelling. To captivate, enthrall and evocatively strike such an emotional blow that our target market is left spell bound and connected for ever.
We have for months also been hearing how the current Labour Party in Australia lacks a compelling narrative. Even the former PM Paul Keating has been offering assistance. A complex task for sure and one that will judged in due course at the next election. However, one call for better storytelling that recently caught my attention was the suggestion by Cardinal Gianfranco Ravasi, as reported in Age 8/11/11, that sermons delivered by Roman Catholic priests are often painfully ‘grey and dull’ and need to be livened up with the ‘scandal’ contained within the Bible. He said, and a great reminder for all, (sorry about this grey, dull, scandalous free blog) that …’the advent of televised and computerised information requires us to be compelling and trenchant, to cut to the heart of the matter, resort to narratives and colour.’ Read the rest of this entry »
