Posts Tagged ‘Brand-Storytelling’

09.05.11

Brand Communication. Move, Eat, Learn — Capturing the Spirit of Travel

brand communications agency

Viral Brand Story Telling Cap­tures the Spirit of Travel
3 guys, 44 days, 11 coun­tries, 18 flights, 38 thou­sand miles, an explod­ing vol­cano, 2 cam­eras and almost a ter­abyte of footage = a trip of a life­time… all to turn 3 ambi­tious lin­ear con­cepts based on move­ment, learn­ing and food .…into 3 beau­ti­ful and hope­fully com­pelling short films; Move, Eat & Learn.

Orig­i­nally com­mis­sioned for STA travel, these videos cre­ated by a trio of Aus­tralian mates (Rick Mereki : Direc­tor, pro­ducer, addi­tional cam­era and edit­ing, Tim White : DOP, pro­ducer, pri­mary edit­ing, sound, Andrew Lees : Actor, mover, groover) have taken on a life of their own with more than 5.5 mil­lion views to-date in a mat­ter of a few short weeks. Another exam­ple of high qual­ity con­tent lever­ag­ing the power of viral to cre­ate incred­i­bly high ROI brand com­mu­ni­ca­tions. Check the three great clips after the jump…

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09.02.11

What Brands & the World can learn from Children

brand agency Melbourne

A great TED talk from Child prodigy Adora Svi­tak. Adora says the world needs “child­ish” think­ing: bold ideas, wild cre­ativ­ity and espe­cially opti­mism. Kids’ big dreams deserve high expec­ta­tions, she says, start­ing with grownups’ will­ing­ness to learn from chil­dren as much as to teach. There are some great, big ideas in this clip - check it after the jump…

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09.01.11

Chipotle and Willie Nelson for a cause

Chipo­tle has joined forces with Willie Nel­son to cre­ate this beau­ti­ful ani­mated short. Haunt­ingly cov­er­ing Coldplay’s The Sci­en­tist, the short tells an emo­tional and beau­ti­ful story of the mod­ern food pro­duc­tion world. The mes­sage doesn’t directly adver­tise Chipotle’s prod­uct (cre­at­ing hand crafted bur­ri­tos that sup­ports local pro­duce and farm­ers) but rather sup­ports their cause. While there are a grow­ing num­ber of organic, local farmer sup­ported prod­ucts, the cause is enough and this type of cre­ative strat­egy is not only going to strengthen Chipotle’s brand but also their indus­try. And being a leader in a grow­ing mar­ket is a good place to be. What’s more they have embraced the oppor­tu­nity to cre­ate some­thing last­ing and with meaning.

Check out the beau­ti­ful ani­mated short after the jump.

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08.30.11

A Peek Behind Apple’s Retail Brand Experience

brand agency Melbourne

A Sneak Peek behind Apple’s Retail Brand
Apple has long been held-up as the bench­mark as the brand for inno­va­tion and just plain cre­at­ing cool stuff, but much of it’s unher­alded work has been in the expe­ri­ence arena — specif­i­cally cre­at­ing amaz­ing retail places in which the brand comes to life face-to-face.

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08.29.11

AC/DC Brand Extension Rock-n-roll Style

wine lable design

What Next for Rock-n-roll’s Brand­ing Rock­stars?
Rock Gods AC/DC have long been a major export brand for Aus­tralia. With earn­ings of more than $100m p.a. AC/DC are sec­ond only to U2 when it comes to earn­ing the big rock-n-roll bucks. But contra=y to their hard rockin’ image, AC/DC are also the mas­ters of lever­ag­ing their brand for com­mer­cial gain. The lat­est in a long line of band brand exten­sions see the release last week of AC/DC wine.

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08.26.11

Absolut Blank — More Brand Communication goodness from Absolut Vodka

feeldesain absolut blank 01

Abso­lut Bloody Rip­per Brand Com­mu­ni­ca­tions
Yes — we’ve writ­ten about Abso­lut Vodka’s great phi­los­o­phy on brand com­mu­ni­ca­tion before. Yes, we’re not the first and wont be the last to do it either. But if any other brand dis­played the same gen­uine pas­sion for cre­at­ing unique and won­der filled brand cam­paigns we’d write about them just as reg­u­larly too.

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08.23.11

Stunning Brand Visual Language created for the World Wildlife Foundation

feeldesain hand-body-painting-by-guido-daniele-6

Cre­at­ing Unique Brand Visual Lan­guage
One of the tough­est tasks for brands is cre­at­ing unique brand visual lan­guage that touches the soul of their mar­ket. This chal­lenge is increased by those brands who must con­tin­u­ously refresh their visual lan­guage as they develop new and ongo­ing adver­tis­ing campaigns.

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08.22.11

Branderfeit — The New Economy of Brand Rip-offs

brand agency Melbourne

Cashing-in On Brand­ing Lead­er­ship
As brands con­tinue to go global, some busi­nesses in emerg­ing mar­kets are quick to under­stand the equity that resides within the brand iden­tity of global mar­ket lead­ers. As a result, ‘bran­der­feit’ stores are popping-up like mush­rooms through­out the newer economies.

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08.19.11

NASA Sends Lego to the Stars — Brand Loyalty to Infinity & Beyond

creative branding agency Australia

As a cre­ative brand­ing agency, we love it when we come across exam­ples of brands that have grown to mean so much more than their func­tional propo­si­tion. Take children’s toy brand Lego for instance. Sure there are Lego fanat­ics, Lego Mas­ters and mil­lions of kids whose per­fect after­noon is spent build­ing things from the lit­tle plas­tic bricks, but the brand holds an even deeper place in our col­lec­tive hearts.

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08.18.11

A new colour perception on the great master’s

Art is evoca­tive and emo­tional and to many peo­ple the mean­ing revolves around the sub­ject mat­ter and com­po­si­tion. Artist, Arthur Bux­ton invites us to look at art in new ways, to per­ceive it dif­fer­ently. Engag­ing and inter­est­ing in their intent, he has devel­oped a new way of look­ing at color schemes.

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