
The success of the Greens in last weeks Federal election in Australia is a great reminder that markets are not homogenous, that there are different segments with different needs. The Greens have ended up with a National Senate Vote of almost 13% and surprise, surprise, a controlling influence on matters that come before that House of Parliament. Throw in the independents who have also convincingly won seats and you get further insight into the diverse market needs of an electorate. But segmentation is not the purpose of this blog, rather the degree to which the Greens have been ever present in Australia in recent weeks is a great reminder of nature and the Greens quest for ecological sustainability – more specifically the lessons on offer for business, from nature.








