Posts Tagged ‘Brand Strategy’

07.05.10

Nike’s Bowery Stadium – A Fresh Creative Brand Space

Last month the latest Nike Stadium location opened its doors – the Bowery Stadium in New York City.
Nike Stadiums reflect the trend of many brands (especially those in retail) towards what we call soft brand messaging. Unlike traditional advertising whose function is to deliver a sharp proposition that communicates a specific offer, soft brand messaging is all about giving people a brand experience to create a positive emotional bond with a brand. Brands we care about, brands we believe are a reflection of the way we wish ourselves to be seen own a distinctly unfair advantage when it comers to making conscious and unconsidered buying decisions. Whether buying a $5 burger to a $500k sports car, when it comes to the heart ruling the head, those brands we love hold the whip hand.

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07.01.10

BP Re-design – Practice what you Preach

Keeping Your Brand Promises
The BP oil disaster has now been spewing oil since April 20th. It is a disaster of epic proportions. One wonders what will happen to BP. Its share price is down, the pipe still not repaired and it seems like the clean up is an impossible task. The images and videos that have been circulated the internet are both heart wrenching and frustrating.
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06.30.10

Not in front of the children…

Have you seen the UK version of the hit Life on Mars? Its set in the 70′s and I love it partly because its like a trip down memory lane. Brands and associated imagery I haven’t seen for 35 years or more come flooding back  As I mused on the program other Iconic UK Brands of yesteryear came flooding back, Corgi model cars, Chad Valley board games, Typhoo tea, Bisto Gravy and Birds Custard powder all sprang to mind.

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06.29.10

Spike Lee’s Fresh Absolut Brooklyn Brand Campaign

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The fresh off the block branding campaign for the limited edition Absolut Brooklyn directed by Spike Lee is now out. The integrated campaign features an ode to Brooklyn, Lee’s iconic New York home base by current beat poet Lemon Andersen. The campaign combines the brand voice and spirit of Absolut, and weaves the brand personalities of product and place through the TV spot, a Facebook page, Brooklyn Industries t-shirts and a community tie-in with Habitat for Humanity.

Absolut Spike, Absolut brand expression.

06.25.10

Rebranding a brand designer, the birth of Truly Deeply

The Front Door at Truly Deeply Studio

The Story of the Truly Deeply brand identity
It was shortly after the relationship between Storm and BrandDNA was made official that we made the decision. A decision we felt we would recommend to any client in a similar position. Stop wasting energy supporting two brands and focus your resources on one. It wasn’t that there was problems with the old brands, we loved them, and still do. It was that we had a new offer, that couldn’t be successfully represented by one or the other. So nearly three years ago, on a planning weekend down the Mornington Peninsula, we made the choice. It was time for Storm and BrandDNA to fade away and be replaced by a brand that truly represented the new brand design ethos of the new company.

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06.23.10

Revealing Pin-Up Calendar – a Great Brand Gesture

A Clever Piece of Brand Storytelling
German medical technology brand EIZO produces medical imaging high precision displays for the examination and diagnosis of radiographs. When it came to creating a piece of brand communication to capture the attention and tickle the funny bone (medical term) of their doctor clientele, they hit it out of the park with this clever and revealing take on the pin-up calendar. The medical imaging of the pin-up calendar shows-off the capabilities of EIZOs equipment in absolute detail, whilst having a laugh at themselves – a fresh and endearing approach chock-full of brand personality in what is typically a dry and uninspiring category.

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06.18.10

Big Ideas, not Big Budgets are the Best Way to Make a Big Brand Impression – Part 2

A couple of months ago I posted a blog about the best way to make a big brand impression and what level of budget spend gets you the desired outcome – an outcome that creates a buzz and lot’s of it!

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06.15.10

BMW’s Stunning Brand Gesture for the 5 Series

Beautiful, Impactful Brand Story-telling from BMW
BMW stunned Singaporeans with an interactive 3D outdoor brand experience (a first in Asia) to promote its BMW 5 series. They transformed two busy office buildings at Suntec City from a symbol of work, into a symbol of Joy. The expressions and reactions of those who witnessed the brand show are testement to the power of big, bold brand gestures, and their ability to make the right brand impression for BMW.

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Love it.

David Ansett, Brandamentalist
For daily updates of our brand thinking, follow me on Twitter
Brand Designer

06.14.10

Aol. Brand Design Phase 02 – Nice Recovery Guys

You Only Get One Chance to Make a First Brand Impression
So the saying goes. And when Aol. launched their new brand identity last year, it was met with the type of disgruntled negativity reserved by marketers and brand designers for big corporates who make a meal of their opportunity to create a magical connection with the market as they tell their new brand story.

http://www.vimeo.com/12051077

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06.11.10

UK Embrace Safety Video

A Refreshing Take on a Tragic Subject

It’s not often I come across a TV ad that you feel like you should watch again, but the impact of this video is truly amazing. It’s a beautiful example of what a huge dose of creative intelligence can deliver. This driver safety video from Sussex Safer Roads in the UK definitely is one worth watching.

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