After many months in the making, we are proud to reveal our new brand work for Delatite Wines. This includes a new brand positioning, identity and packaging that brings to life the true spirit of the brand.
The new identity system now provides a clear market segmentation but is also aligned into a strong branded family.
Top 10 Brand Design Blogs
A huge issue faced by brand designers like myself, is finding great brand design blogs, for inspiration and knowledge of current trends. The blogs content must hit the right cords not only visually but intellectually. Here at Truly Deeply we are forever celebrating and promoting creative talents and websites, so I thought I would put together a comprehensive list (in no specific order) of my top 10 brand design blogs.
The Most Comprehensive Trend Report on the Visual Language of Brand Identity
Trends in the visual language of brand identity are driven by many factors from the ‘me-too-ism’ of designers and their clients mimicking the visual language of market leaders, to new and emerging trends such as ‘sustainability’ that draw a similar and en-mass visual response from designers all over the world. Over the past 12 months we have collected more than five thousand different brand expressions spanning almost every major industry and category of the western world.
Our 2010 Trend Report has been picked-up and re-published in blogs and marketing publications around the world – so by request we’re providing the report as one, complete pdf download (even if it is a whopping 6.8mb in size).
The Final Chapter in our Comprehensive Trend Report
Over the last month we’ve published the first five chapters of our research report into trends in visual language. This Monday and we publish the final chapter of the report. In this week’s chapter we’re exploring trends in brand visual language relating to colour, as well as posing the 10 most critical questions you should be asking yourself about your brand’s visual language.
The Fourth and Fifth Chapters in our Comprehensive Trend Report
Over the last three Mondays we’ve published the first three sections of our research report into trends in visual language. This Monday and next Monday we’ll publish the final chapters of the report. In this week’s chapters we’re exploring trends in brand visual language of ‘Shape Shifting’, ‘QR Codes’ as well as a number of typographic trends we’ve spotted.
The Second Chapter in our Comprehensive Trend Report
on the Visual Language of Brand Identity
Last Monday we published the first section of our report into trends in visual language. Each Monday for the next five weeks we’ll publish another chapter. This week’s chapter focuses on trends in brand visual language related to ‘Authenticity’.
