Posts Tagged ‘Brand’

11.02.11

Brand Management: Billabong controlling its destiny

Surfing brand Billabong International is moving down stream into retail to better control how its products are sold. An increasing trend amongst the large retail chains is to increase the proportion of merchandise they sell under their own brands. Brands like Billabong can either cop it sweet and sit back and let their share of floor space and sales decline or they can take steps to control their own destiny. It is pleasing to see that Billabong has opted for the latter. Billabong is increasingly seeking to make retail acquisitions as a way of gaining greater control to their route to market. Last year they acquired the California based RVCA brand,  the West 49 retail chain in Canada, Surf Dive’n’ Ski  and Jetty Surf in Australia. Likewise Billabong is investing to build its online sales, which currently makes up 3% of their revenue.

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08.18.11

A new colour perception on the great master’s

Art is evocative and emotional and to many people the meaning revolves around the subject matter and composition. Artist, Arthur Buxton invites us to look at art in new ways, to perceive it differently. Engaging and interesting in their intent, he has developed a new way of looking at color schemes.

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07.22.11

A little world of experiences

We all know that sometimes life doesn’t exactly live up to our expectations. You come to realise that you have to enjoy
the good times and work through the bad. Yet, sometimes when you are in the eye of the storm it’s really hard to see past the clouds. I myself am going through some changes in my life. As a positive person I try to keep my spirits up but like everyone I could always use a little reminder that things will eventually work out, and that is just what the experience
of these little handmade worlds do.

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07.06.11

Brand Personality at the Movies

Alamo Still

Powerful brand statement:
As with everything I like my Cinematic experience to be served loaded with extra brand personality. I’m much happier giving my money to great independent theatres like the wonderful Sun Theatre in Yarraville or Cinema Nova in Carlton. Not only do I feel like I’m getting better value, but I feel like I’m doing it with people who love movies. They may not be the most up to date with sound or screen size, but easily make up for it with an authentic love for the cinema and our movie watching experience.

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06.30.11

Image as universal language

This photo series plays with the perception of stuffed birds. These animals led their life and are now nothing more than an image of themselves, they are no longer flying or whistling. Masked by the former voice signature of each bird through the written word they reveal themselves in a different view, the peeping. Through a mix of colour, letters and image the series evolves to an universal form of language. Raw Color’s ‘Peep’ was presented at the exhibition ‘Stuffed’ during Dutch Design Week, where all the participating designers were inspired from stuffed animals, translated into their own designs.

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06.07.11

Time for a new tiger brand

Another post on Facebook complains about Tiger Airways. “Second flight cancelled, no info. Never flying Tiger again”. Within seconds a sense of comradely builds as other ‘friends’ join in to attack. “Missed flight due to check-in shambles. Worst airline ever, don’t fly Tiger”. “Stranded again. Thanks Tiger, first and last time!”.

In today’s social media world, people are empowered to spread the word and it happens instantly. This is, for many brands, the downside to social media.

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05.26.11

Obsessed with Art?

By reading our Madly blog by now you will know that we are obsessed with a number of things, some of those brand related and others slightly strange. However Nexus Vomitus takes obsession to a whole other level. It is a collaboration between artist Millie Brown and opera singers Patricia Hammond and Zita Syme. You can still buy the artwork for
£1,500. I think that says it all.

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04.28.11

Raw Colour Obsession

It’s not unusual for a designer to become consumed with a single project, think of Stefan Sagmeister’s AIGA poster. For Christoph Brach and Daniera ter Haar their obsession, a project called Raw Color, even gave their studio its name (the project has since become known as 100% SAP to avoid confusion). 100%SAP is visual research about vegetables and the power of natural colour. Vegetables are purified to their visual essence ‘Raw Color’, a natural ink to feed a new printing process which enables the viewer to watch the posters print slightly grow.

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03.31.11

How to brand a landmark

Regular readers will already be familiar with the recent innovations taking place in the world of pop-up retail/brand experiences, from the beautifully evocative Cognac brand Martell, to the brand with balls Beatbox Burgers. A recent commission by appliance specialists Electrolux is about to be launched – a portable dining experience. The Cube restaurants will be popping up on a series of landmark sites across Europe over the course of 2011, starting with a placement on top of the Parc du Cinquantenaire in Brussels, Belgium. The aim is to create a brand experience that surprises and inspires guests with fantastic tastes and never-before-seen views, ultimately stimulating them to explore their own creative boundaries next time they entertain friends or family at home.

The Cube is an ephemeral restaurant, an exceptional place, a unique opportunity to experience “dining with a view”.
It is outstanding as far as cuisine is concerned, an ideal demonstration of Electrolux’s know-how. The Cube is a unique architectural performance. Not only due to the place where it is set up, but also through its design: an organic and translucent place, a digest of technology. Read the rest of this entry »

03.18.11

Spudbar, retail brand design from the ground up.

Spudbar was founded in Melbourne in 2000, born out of a frustration at the lack of a healthy, great tasting, healthy feed that was quick, convenient and value for money. It has been on a mission from day one, to create a new category of food offer that fuses natural goodness and big flavours into the nutrient rich gem that is the steaming baked spud. The potential of the brand was clear, the question was how to realise that great potential by taking the Spudbar brand to the next level.
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