Posts Tagged ‘Brand’

08.17.10

Truly Deeply Brand Strategy & Design Agency featured in ‘Ripe. New Design in Australia’

Ripe is a testament to a richly talented generation of new Australian designers.
Heroes. Influences. Dreams. This book does not look back. Instead, it is a celebration of the potential of those who will be the heroes of tomorrow’s generation of designers. The book is about today’s young talent. Be inspired by their work. Rest in the comfort that Australia’s design future is in the right hands. The designers featured have much in common. All aspire to reach a level of unsurpassed quality, all have established themselves as some of the future leaders within their given discipline and all of them provide us with inspirational work. This vibrant and innovative book charts exciting new directions in Australian design.

Nice Book, Nice Rap, Nice Company.

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08.06.10

Kelvin Natural Slush Co. – Small Brand Big Personality

Following on from our post ‘Coffee Avenue – A Great Brand Experience on Wheels’, Kelvin Natural Slush Co., the brainchild of yet another corporate refugee turned foodie entrepreneur, just recently hit the streets
in NYC, offering a more sophisticated version of a childhood favorite — the slushie.

In an effort to adultify the slushie experience, this premium, all natural brand offers “more sophisticated,
less sweet” flavours like Spicy Ginger, Tangy Citrus, and Green & Black Tea, to which you add any number of fresh-fruit purées…and to really take it to a dessert-worthy beverage add a scoop of ice cream for a slushie float.
They also apparently make good mixers, but you’ll have to supply your own booze.

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07.21.10

Great Theater = Great Brand Experiences


Improv Everywhere is a New York based collective that organise and execute awesome acts of street theatre. There brand tag line really describes it best, ‘We Cause Scenes’. Whether it’s a complex set up like the Starwars Subway Car above or the Ghostbusters homage, Who You Gonna Call? or something altogether simpler like High Five Escalator.

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06.29.10

Spike Lee’s Fresh Absolut Brooklyn Brand Campaign

YouTube Preview Image

The fresh off the block branding campaign for the limited edition Absolut Brooklyn directed by Spike Lee is now out. The integrated campaign features an ode to Brooklyn, Lee’s iconic New York home base by current beat poet Lemon Andersen. The campaign combines the brand voice and spirit of Absolut, and weaves the brand personalities of product and place through the TV spot, a Facebook page, Brooklyn Industries t-shirts and a community tie-in with Habitat for Humanity.

Absolut Spike, Absolut brand expression.

06.28.10

Pimp That Snack – Fast Food Brand Design Obsession

We’ve Always Applauded a Little Brand Obsession
Have you ever starred longingly at your … insert favorite snack food… and thought to yourself; “Man, I wish this was like 5 million times bigger.” Yeah, we know you have. Well, lucky there’s a place where all those giant snack dreams come true, and they even give you the recipe to do it. Read the rest of this entry »

06.08.10

Snoutlet – Creative Amusery From Brock Davis

Just found this amusing little gem of creative whimmery on the net. It’s by an artist called Brock Davis. He says; “Yesterday I was doing an interview with tpt.org regarding my recent MSCED exhibit. I was asked to try and make something “cool” during the interview itself. Looking around the room, which was quite sparse, and I didn’t have any ideas. Then I saw this electrical outlet, picked up a marker and…voila, snoutlet!”

Loved it so much we had to share.

Brock David (aka Laser Bread) is an artist and musician who works in a variety of mediums. Professionally, I work as a group creative director and art director for an ad agency in Minneapolis.

http://www.itistheworldthatmadeyousmall.com/

05.24.10

When Brand Design’s Baked-In

Designed to be Different
The very best examples of brands that touch the soul are often those with the differentiating design ‘baked-in’. Too often design is seen as the bit that wraps around the (often identical) finished product. I spotted these beautiful Moonflower soaps. Moonflower is a high-end bath and body line from the US and looks like it has beautiful design sown-in to its very DNA.

04.28.10

Cross-Cultural Meanings of Colour in Brand Design

Colour affects us physiologically
and psychologically, consciously
and subconsciously. Colour is used
to shape and define our lives, our habits, our values and our feelings. The colours we choose to wear and
to decorate our homes give others personal insight into our emotions
and how we wish to project ourselves
to the world. Colour is a silent language that we all react to based-on our learned responses. Our learned associations are critical contributing factors in the way we perceive and attach meanings to colours.

Cultural Awareness
Colour is subjective. Although we may not all see the same colour, within our own cultural group the emotional response is surprisingly common. Colour is a powerful and important communication tool tied to religious, cultural, political, and social influences. While there are commonalities in the meanings of colours around the world, they may also differ greatly between cultures. It is important to be aware that different cultures attach meaning to colour in different ways. The cultural bias for colour symbolism can be very powerful. In China they use white during funerals as they associate white with winter time in which nature is dead; where-as in Western cultures black is used.

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03.31.10

The Power of Colour – in Art & Brand Design

In life you often meet people who are passionate about what they do, but it is far more exciting to find someone who is completely obsessive. The beautifully colour sensitive installations of Swedish sculptor Michael Johansson are such an illustration.

“I am fascinated walking around flea markets finding doubles of seemingly unique, though often useless objects I have already purchased at another flea market. Despite the fact that
I did not have any use for them even the first time, the desire to own two of these objects becomes too strong to resist. The unique and unknown origin of the object increases my desire to want the double. This combination of the now-familiar and the new-unknown are among the various factors that come together to create the irresistable pull of these objects.”

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03.12.10

You are a Brand, regardless of what you say MUJI

MUJI is a highly successful Japanese retail company that sells a wide variety of household and consumer goods. What is interesting is their ‘non brand’ market positioning. They decree for themselves the status of not being a brand, but paradoxically it is the great clarity they have around who they are and who they are not that makes them such a distinctive and compelling brand.

MUJI works very hard at claiming its non brand positioning. It’s name was derived from the first part of Mujirushi Ryohin, which translates into ‘No Brand Quality Goods’. It’s website declares in the very first sentence ‘… MUJI is not a brand.’ Instead it claims that MUJI creates products with a view toward global consumption of the future. That it does not create products that lure customers into believing that ‘this is the best’ or ‘I must have this’. Instead they like their customers to feel the rational sense of satisfaction that comes not with this is the best, but this is enough. Best becomes enough.

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