Truly Delicious Brand Design
Yep, there’s no secret we love our food here at Truly Deeply, so cook books hold a dear place in our heart — especially when they’re well designed. Previously we’ve written about a beauty designed for Ikea, and this one created for the culinary and art focused publishing company, Gerstenberg Publishing House as a limited edition series might have just topped our list.
Creating Retail Brand Differentiation through the Power of Artistic Creativity.
French fashion company Hermès have established a reputation for creative collaborations with international designers to create remarkable window displays for their stores in order to promote their line of products in an artistic way. Like many premium brands before them, Hermé understand the power of art in differentiating themselves from the high gloss, high production value brand imagery of their competitors.
First published in National Times
A Guest post by Melbourne-based writer James Schloeffel
We now know that Colonel Sanders’ poultry empire isn’t just about dishing out greasy chicken and fake potato. It is also racist. At least that is what some American YouTube viewers and parts of the mainstream American press would have you believe.
This year we began writing a regular column on branding for The Melbourne Review. This second of our articles explores the impact of private label brands on the retail landscape.
Whichever way you cut it, the growth in private label brands is going to continue within Australian supermarkets.
Consumers in Australia are increasingly seeing private label products as representing great value. A recent AC Nielsen research report into the power of private label brands globally found an average of 69% of all respondents agreed that ‘supermarket own brands are usually extremely good value for money’. In Australia 81% shared this sentiment.
A Brand Centric Snapshot of Social Media Use
New data from international social media monitor Visible Technologies reminds us why brands absolutely must have a play in the ‘social’ game. Visible studied 125 million social media posts over a three-month period, finding that 17% of the messages conveyed purchase intent — with women responsible for 69%f those messages.
Where do you go when you own the home furnishings market?
The Swedish brand famous for its affordable furniture and accessories has come up with a genuine game changer — an IKEA house in which you can put all that IKEA furniture. An architectural firm in Oregon has collaborated with furniture giant IKEA to come up with a flat-pack home costing just US$86,500.
Saw this photo on Flickr — it goes to show; when it comes to brand, some get it and some just don’t.
Not all Brands are Born Equal
’Not all brands are born equal’ — a statement worth making before I launch into a review of this cranking New Zealand brand who’s taking on the world. In our world as brand strategists and identity designers we work with brands of almost every description; retail brands, wine brands, FMCG brands, professional services brands — you name it, we’ve got a pretty good fix on what makes it tick. One thing we know is some brands get a free hit from social media, they are just more suited to this method of brand communications and more attractive and sticky to the people who most often frequent these new channels of connection. But before you dismiss this article as not relevant for your business, I implore you to take pause, read and consider where the opportunities may lie for your business as social media takes hold of the way we interact in the way email did fifteen years before it.
First published in National Times
A Guest post by Melbourne-based writer James Schloeffel
Picture this. You are the marketing executive for a large multinational stationery company; you come back from your lunch break and discover you’ve got 100 missed calls, 1000 unanswered emails and a corporate disaster rapidly unfolding at your desk. What do you do?
This may have been the scenario facing one or several unlucky employees at Paperchase — one of Britain’s largest stationery retailers — last Thursday.
Within the space of a couple of hours — little more than the length of an extended lunch break — the company had become the subject of a global Twitter onslaught that may well damage it beyond repair. The attack was in response to the allegation that Paperchase had plagiarised an independent British artist’s drawings for use on a range of its products.
