Posts Tagged ‘branding agency Melbourne’

10.18.11

Integration is the new Black for Online Fashion Retail Brands

retail brand strategy

Online provides yet another shift in the Competitive Paradigm for Fashion Retailers
Online fashion retail offers are nothing new, traditional bricks and mortar fashion retailers have been contending with this online competition for years now, and on the whole are continuing to refine their own online brand strategies to manage this competitive business risk. But my experience has been that the traditional fashion retailershave always done-so from a perspective of holding the advantage. But that advantage is disappearing right from under their noses.

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09.02.11

What Brands & the World can learn from Children

brand agency Melbourne

A great TED talk from Child prodigy Adora Svitak. Adora says the world needs “childish” thinking: bold ideas, wild creativity and especially optimism. Kids’ big dreams deserve high expectations, she says, starting with grownups’ willingness to learn from children as much as to teach. There are some great, big ideas in this clip - check it after the jump…

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08.30.11

A Peek Behind Apple’s Retail Brand Experience

brand agency Melbourne

A Sneak Peek behind Apple’s Retail Brand
Apple has long been held-up as the benchmark as the brand for innovation and just plain creating cool stuff, but much of it’s unheralded work has been in the experience arena – specifically creating amazing retail places in which the brand comes to life face-to-face.

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08.29.11

AC/DC Brand Extension Rock-n-roll Style

wine lable design

What Next for Rock-n-roll’s Branding Rockstars?
Rock Gods AC/DC have long been a major export brand for Australia. With earnings of more than $100m p.a. AC/DC are second only to U2 when it comes to earning the big rock-n-roll bucks. But contra=y to their hard rockin’ image, AC/DC are also the masters of leveraging their brand for commercial gain. The latest in a long line of band brand extensions see the release last week of AC/DC wine.

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08.08.11

Bacardi turns Facebook ‘likes’ into real-world events

branding agency Melbourne

Like it Live, Like it Together Brand experiences.
At the risk of writing incessantly about alcohol brands and reinforcing negative stereotypes about (slightly) long in the tooth designers, I cam across this integrated brand/marketing campaign by Bacardi recently that I thought was pretty smart. Crowd-sourcing is not a new concept, but for many brands the really reach terrain for marketing and brand experiences is in tying these newish ideas together to make something special. This Bacardi called Like it Like, Like it Together event connects the online/offline customer brand experiences by creating a series of events based on the online preferences of their fans – in the language of online; ‘likes’.

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