Posts Tagged ‘Burger King’

07.29.10

The Truly Deeply 2010 Trend Report – The Visual Language of Brands

The Most Comprehensive Trend Report on the Visual Language of Brand Identity
Trends in the visual language of brand identity are driven by many factors from the ‘me-too-ism’ of designers and their clients mimicking the visual language of market leaders, to new and emerging trends such as ‘sustainability’ that draw a similar and en-mass visual response from designers all over the world. Over the past 12 months we have collected more than five thousand different brand expressions spanning almost every major industry and category of the western world.

Our 2010 Trend Report has been picked-up and re-published in blogs and marketing publications around the world – so by request we’re providing the report as one, complete pdf download (even if it is a whopping 6.8mb in size).

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04.19.10

Trend Report – The Visual Language of Brands (Chapter 6)

The Final Chapter in our Comprehensive Trend Report
Over the last month we’ve published the first five chapters of our research report into trends in visual language. This Monday and we publish the final chapter of the report. In this week’s chapter we’re exploring trends in brand visual language relating to colour, as well as posing the 10 most critical questions you should be asking yourself about your brand’s visual language.

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04.05.10

Trend Report – The Visual Language of Brands (Chapter3)

The Third Chapter in our Comprehensive Trend Report
Over the last two Mondays we’ve published the first two sections of our research report into trends in visual language. Each Monday for the next four weeks we’ll publish another chapter. This week’s chapter focuses on trends in brand visual language of ‘Affordable Luxury’, ‘the Cult of Personality’ and ‘Urban Attitude’.

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10.15.09

A Sneak Peek at the new Burger King Store Design

Battle of the Burger Giants
Global burger giant; Burger King are about to kick-off the process of overhauling the design of their 12,000 stores worldwide. Partly driven in response to the McDonalds global McCafe evolution, Burger King are looking to stay relevant with the times and with the every changing consumer by refreshing the look of their ‘restaurants’. Beginning in North America, the re-modelling  will take years before all of the Burger King locations are transformed. The first restaurants remodeled have reportedly seen sales climb about 12 to 15 percent, while restaurants that are torn down and completely rebuilt at the same location have seen sales climb by as much as 30 percent.

Burger King Store 1

A Burger King in Houston featuring the company’s new store design (AP Photo/Pat Sullivan) Read the rest of this entry »