An enduring heritage is a great way to claim authenticity when it comes to branding. And in a country as young as Australia if you can claim a 150 year heritage you have something worth celebrating from a brand perspective. And this is precisely what Victorian winery Tahbilk has been doing throughout 2010, celebrating an esteemed history that dates back to 1860. There have been many activities here in Australia and overseas markets and it was a great pleasure a couple of weeks ago to be invited, along with 300 other guests, to a magnificent birthday dinner at the glorious Regent Theatre ballroom. It was a graceful and passionate event, very in keeping with the character of the brand. Best of all it treated us to the delights of the brand with superbly matched food and wine combination’s. The 2002 Tahbilk Marsanne compared to the 2009 Tahbilk Marsanne. A 1999 Cabernet Sauvignon compared with a 2004. Factor in a couple of different styles of Shiraz and hopeful you get a little of the picture. There is nothing quite like sitting down at a table and finding enough glassware for ten people being solely your responsibility for the evening. It was an evening of celebration and storytelling wrapped up in the ultimate sensory brand journey.
