Colour is often talked about as a powerful brand asset. It can distinguish your brand from others in the market or indeed separate different products within your brand range.
Changing your primary brand colour, even for limited special seasonal packaging, can backfire as Coca Cola have learned in the USA.
Brand recognition with clout!
Increasingly brands seem to be leveraging a realm of different spaces and as a result we’re noticing some pretty awesome and unbelievable art installations. In saying that there comes some risk for brands big or small to attempt these installations because if they get them wrong they’re going to have the exact opposite of the desired effect.
A Coca-Cola Pop-up Brand Experience
Coca-Cola have converted a delivery truck into a happiness machine on wheels delivering “doses” of happiness in the streets of Rio De Janeiro, Brazil. With the line ‘Where will happiness strike next?’ Coca-Cola literally delivers a brand experience worth smiling about, check out after the jump.
Top 10 Typography Design Blogs
Recently in a blog I published ‘Top 10 Inspirational Brand Design Blogs’, I mentioned a huge issue faced by brand designers like myself, the difficulty of finding great brand design blogs for inspiration and knowledge of current trends. In the wake of that article I have had numerous requests and queries on which are my favorite typography design blogs going round. So since I am a man of the people, I have put together a list of my top 10 inspirational typography design blogs and websites in no particular order, enjoy!
The Fourth and Fifth Chapters in our Comprehensive Trend Report
Over the last three Mondays we’ve published the first three sections of our research report into trends in visual language. This Monday and next Monday we’ll publish the final chapters of the report. In this week’s chapters we’re exploring trends in brand visual language of ‘Shape Shifting’, ‘QR Codes’ as well as a number of typographic trends we’ve spotted.
The Third Chapter in our Comprehensive Trend Report
Over the last two Mondays we’ve published the first two sections of our research report into trends in visual language. Each Monday for the next four weeks we’ll publish another chapter. This week’s chapter focuses on trends in brand visual language of ‘Affordable Luxury’, ‘the Cult of Personality’ and ‘Urban Attitude’.
The Second Chapter in our Comprehensive Trend Report
on the Visual Language of Brand Identity
Last Monday we published the first section of our report into trends in visual language. Each Monday for the next five weeks we’ll publish another chapter. This week’s chapter focuses on trends in brand visual language related to ‘Authenticity’.
Today it’s more critical than ever for businesses to differentiate themselves from their competitors and make memorable connections with their audience by creating unique, recognisable brands.
Colour in Brand Design
Every touch point of a brand plays a vital role in brand recall, but the brand mark is the heart and soul of a brand’s image. Whilst it’s the interplay between colour, typeface, and symbol that creates a brand mark, colour is registered by the brain before either images or typography. A University of Loyola, Maryland study recently found the correct use of colour could increase brand recognition by up to 80%.
Walking the streets of Paris recently I was struck by the appearance of the latest point of sale campaign for Coke. It wasn’t the visual language of the campaign that struck me, nor a stunning creative execution, there were no bronzed & cut young French guys or girls. In fact what struck me wasn’t anything that I saw, more what I didn’t see. There was no photographic image, no brand colours, no copy line, strictly speaking there was not even a product shot – an unusual approach for retail point of sale to say the least.
