Literally writing this one handed today, so it’s going a quickie. Caught this beautiful little animation over on Devour created by Brazilian animator Antonio Vicentini. Read the rest of this entry »
Posts Tagged ‘Colour’
Pentagram have just released a new book that visually represents colours and their respective moods. In true Pentagram style the book, ‘Today I’m Feeling Turquoise‘ is beautifully designed relying simply on bold typography and, well colour. With pages like canary yellow representing mindless positivity, or brown characterising indifference, it’s a fun book that’s a pleasure to view.
Art is evocative and emotional and to many people the meaning revolves around the subject matter and composition. Artist, Arthur Buxton invites us to look at art in new ways, to perceive it differently. Engaging and interesting in their intent, he has developed a new way of looking at color schemes.
It’s not unusual for a designer to become consumed with a single project, think of Stefan Sagmeister’s AIGA poster. For Christoph Brach and Daniera ter Haar their obsession, a project called Raw Color, even gave their studio its name (the project has since become known as 100% SAP to avoid confusion). 100%SAP is visual research about vegetables and the power of natural colour. Vegetables are purified to their visual essence ‘Raw Color’, a natural ink to feed a new printing process which enables the viewer to watch the posters print slightly grow.
Colour affects us physiologically
and psychologically, consciously
and subconsciously. Colour is used
to shape and define our lives, our habits, our values and our feelings. The colours we choose to wear and
to decorate our homes give others personal insight into our emotions
and how we wish to project ourselves
to the world. Colour is a silent language that we all react to based-on our learned responses. Our learned associations are critical contributing factors in the way we perceive and attach meanings to colours.
Colour is subjective. Although we may not all see the same colour, within our own cultural group the emotional response is surprisingly common. Colour is a powerful and important communication tool tied to religious, cultural, political, and social influences. While there are commonalities in the meanings of colours around the world, they may also differ greatly between cultures. It is important to be aware that different cultures attach meaning to colour in different ways. The cultural bias for colour symbolism can be very powerful. In China they use white during funerals as they associate white with winter time in which nature is dead; where-as in Western cultures black is used.
In life you often meet people who are passionate about what they do, but it is far more exciting to find someone who is completely obsessive. The beautifully colour sensitive installations of Swedish sculptor Michael Johansson are such an illustration.
“I am fascinated walking around flea markets finding doubles of seemingly unique, though often useless objects I have already purchased at another flea market. Despite the fact that
I did not have any use for them even the first time, the desire to own two of these objects becomes too strong to resist. The unique and unknown origin of the object increases my desire to want the double. This combination of the now-familiar and the new-unknown are among the various factors that come together to create the irresistable pull of these objects.”
Colour in Brand Design
Every touch point of a brand plays a vital role in brand recall, but the brand mark is the heart and soul of a brand’s image. Whilst it’s the interplay between colour, typeface, and symbol that creates a brand mark, colour is registered by the brain before either images or typography. A University of Loyola, Maryland study recently found the correct use of colour could increase brand recognition by up to 80%.
Little Red Riding Hood never wore red, she wore grey. Roses are light black, lemons are dark white; and Italy, Ireland, and France share the same flag. A glass of orange juice is a glass of grey juice. Blood and petrol look the same. I live in a black and white world. I am completely colourblind. I am achromatopsic. I am also a painter.
Neil Harbisson is a man who always viewed life in black and white, he has achromatopsia, a condition which means he is unable to see colours. Using a custom-made device called an ‘eyeborg’, Harbisson can translate hues into sound frequencies, he can hear colour. A scale of musical tones represents the spectrum of colours – light hues are high-pitched, while darker colours sound bolder. It is like a hearing colour wheel. Where we see the sky as blue, Harbisson hears it as C sharp.