Posts Tagged ‘Coopers-Ales’

11.23.09

Coopers’ cheating beer brand

I like a beer, there’s no point hiding it, it comes hand in hand with the Irish Brogue. So naturally, I pay a little bit more attention when new beer brands are born. So I was somewhat intrigued when I noticed the huge billboards on the end of Punt Road with colourful DNA graphics and a fancy boutique bottled beer. It was a new brand, 62 with the tag line ‘You know who you are’ and a descriptor ‘the perfectly individual pilsner’

I wasn’t intrigued enough to seek it out or try it, it didn’t seem like my kinda beer, a bit flash, for a fella like me. It wasn’t till stuck at the lights one day, I noticed the Coopers logo in the corner of the Ad and felt a thrill. Maybe this beer is worth my attention. Coopers are brewers I trust. They make great grog.

Coopers 62 Pilsner

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08.03.09

Coopers Ales – Cheers to brands with authenticity

CoopersCapBeers aint beers
Everything about the Coopers brand oozes authenticity. Coopers in South Australia is a family owned brewery with a long history of making fine ale (as opposed to making beer). Coopers is a brand with high beer cred for taste and quality. But the finest thing about the Coopers family is they understand how rich and valuable that history is as a brand asset, and communicate it with passion and humour at every opportunity.

The Coopers brand visual language
Over the years the visual language of the Coopers brand has continued to evolve, but with few exceptions it has remained on the same path of Read the rest of this entry »