Posts Tagged ‘creative agencies’

100 story logos 2

Truly Deeply is delighted to share our new strategy and design work for 100 Story Building.

A centre for young writers, 100 Story Building is a special place where children from marginalised communities are given the opportunity to foster their creative voice and to have their ideas shared and respected.

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peter-lehmann_barossa-valley

Several weeks ago I was saddened to hear of the passing of wine making legend Peter Lehmann at the age of 82. He was rightly known as The Baron of Barossa for his devotion to the people and wines of the Barossa Valley. I had the pleasure of sharing time with Peter, when he was in his mid 70’s, as part of a brand definition project we were undertaking for the Peter Lehmann Wine (PLW) brand. To hear Peter’s journey over a red wine, while he expertly cooked me a steak for lunch, was one of my more memorable brand immersion experiences. He was passionate, insightful and immensely engaging. Read the rest of this entry »

skype_stay-together

Skype – the online video messaging giant – recently released a series of advertisements that focus on the lives of several people and how Skype has become crucial for them in order to stay connected with distant loved ones. The adverts are the latest in a trend in advertising where brands try to connect with their audiences, old and new, through more emotion-charged means. Viewer discretion is advised: unless you’ve got a heart made of stone, keep a box of Kleenex handy. (Videos are in the link) Read the rest of this entry »

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Master of illusion, Leandro Erlich twists reality to create uncanny scenarios and impossible spaces. In his latest work, Dalston House (commissioned by London’s Barbican) Erlich creates a bizarre illusion, using a house facade which lies flat on the ground and mirrors positioned at a 45° angle overhead. The highly interactive work involves visitors positioning themselves on the horizontal set to give the impression they are suspended from, scaling, or falling from the building. Read the rest of this entry »

Truly Deeply Get Farmed!

Truly Deeply is proud to showcase our brand strategy and design work for Get Farmed! a new range of all Australian breakfast cereals and muesli bars.

Inspired by the fresh and wholesome all-Australian ingredients, the brand heroes local farmers and celebrates the unprocessed bounty of Australian ingredients.

Get-Farmed-Logo

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gillard-brand

Gender bias most certainly did play a role in the demise of Julia Gillard. Even if it was unconscious. Unconscious bias is innate within each and every one of us. Our instinct will often seek out people we assume are similar to us (and Julia was different on so many fronts, to both men and women). Unconscious bias is an attitudinal biases about gender, age, race, etc, that we are unaware we have and are unaware we act upon. Unconscious bias results in people who are perceived to be ‘different’ receiving frequent negative ‘micro-messages’ at work as a cumulative pattern of behaviour. These are subtle workplace behaviours that devalue, demotivate or exclude people. The senders are often unaware they are doing it, but the recipients feel and recognise the behaviour as non-inclusive. Hardly surprising that Julia herself felt the need to raise the gender issue. Read the rest of this entry »

julia-gillard-kevin-rudd

In the aftermath of the recent Rudd-Gillard leadership debacle within the Australian Labour party I think it’s fitting to take look at some of the best political branding moments.

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The Importance of Brand Language

Recently I lost the entire index of contacts on my phone and the only thing I was left was a list of conversations categorised by date. Consequently the only way to decipher a contact’s name and number was to identify the conversation. Suddenly my phone did not seem like a logical communication device, but a puzzle of dialogue. Read the rest of this entry »

Branding agency

The Future of Advertising
I was out to dinner a couple of weeks ago with a group of friends enjoying an evening of Italian food, great wine and conversation. As the meal progressed, iPhones appeared and disappeared seamlessly recording and sharing the experience through a social web beyond our table of eight.

That experience reflects the tip of the iceberg when it comes to the changes in the way many people connect and communicate. The lines between work and after hours are no longer discernible. Likewise, the lines between channels of media and entertainment continue to blur. On any evening in almost any home across Australia the TV may be on as usual, but as it’s being watched, emails are being checked and sent, Instagram, Twitter and facebook are being updated, shared and reviewed, web sites are being surfed and video content from youtube and beyond is being watched simultaneously. When it comes to what we do with our down-time and the way we consume the content we choose – the tipping point has been and gone.

No longer can you measure our evening of media in 30 minute chunks with 30 second ads – the boundaries are down and it’s all about freestyle. Interestingly this puts the focus entirely back onto the relevance of the content – which is as it should be for the consumer. But for brands the challenge continues to grow as it becomes tougher and tougher to connect with an audience who have more choices of where to focus their attention.

Testament to this was a recent review we carried-out of the top ranking branded videos on youtube from the past few months that are almost all longer than the conventional video ad – one is 30 secs, one is a little over a minute and the rest are all longer.

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