Posts Tagged ‘Creative Agency’


In an article last week in the Age (9th July), actor Colin Friels was interviewed about his up and coming role in an independent theatre production Moving Parts, written by advertising creative David Nobay. What struck me about the article is that Friels expresses what everyone should be shooting for with their career personal brand – an opportunity to excel in something that you are naturally good at and that takes you to another place (you experience a sense of being totally in the moment). Read the rest of this entry »

Screen shot 2013-07-12 at 10.34.31 AM

IKEA’s latest campaign, “Make Small Space Big”, uses the idea of ‘living dollhouse’ to demonstrate that with cleverly designed products, there is the potential to maximize each square meter in a small home. The campaign, which has launched in UK and Ireland, is inspired by the fact that the British live in 15% smaller homes than other countries in Western Europe.

Read the rest of this entry »

100 story logos 2

Truly Deeply is delighted to share our new strategy and design work for 100 Story Building.

A centre for young writers, 100 Story Building is a special place where children from marginalised communities are given the opportunity to foster their creative voice and to have their ideas shared and respected.

Read the rest of this entry »


Several weeks ago I was saddened to hear of the passing of wine making legend Peter Lehmann at the age of 82. He was rightly known as The Baron of Barossa for his devotion to the people and wines of the Barossa Valley. I had the pleasure of sharing time with Peter, when he was in his mid 70’s, as part of a brand definition project we were undertaking for the Peter Lehmann Wine (PLW) brand. To hear Peter’s journey over a red wine, while he expertly cooked me a steak for lunch, was one of my more memorable brand immersion experiences. He was passionate, insightful and immensely engaging. Read the rest of this entry »


Skype – the online video messaging giant – recently released a series of advertisements that focus on the lives of several people and how Skype has become crucial for them in order to stay connected with distant loved ones. The adverts are the latest in a trend in advertising where brands try to connect with their audiences, old and new, through more emotion-charged means. Viewer discretion is advised: unless you’ve got a heart made of stone, keep a box of Kleenex handy. (Videos are in the link) Read the rest of this entry »


Master of illusion, Leandro Erlich twists reality to create uncanny scenarios and impossible spaces. In his latest work, Dalston House (commissioned by London’s Barbican) Erlich creates a bizarre illusion, using a house facade which lies flat on the ground and mirrors positioned at a 45° angle overhead. The highly interactive work involves visitors positioning themselves on the horizontal set to give the impression they are suspended from, scaling, or falling from the building. Read the rest of this entry »

branding agency

Pixar’s recently released animated short Paperman is winning rave reviews from the online underground. This wonderful six minute film is perhaps the shortest yet sweetest love story told – a lesson for brands looking to shift their focus from traditional product and price oriented advertising to making indelible emotional connections. (Check out Paperman after the jump)

Read the rest of this entry »

Truly Deeply Get Farmed!

Truly Deeply is proud to showcase our brand strategy and design work for Get Farmed! a new range of all Australian breakfast cereals and muesli bars.

Inspired by the fresh and wholesome all-Australian ingredients, the brand heroes local farmers and celebrates the unprocessed bounty of Australian ingredients.


Read the rest of this entry »


Gender bias most certainly did play a role in the demise of Julia Gillard. Even if it was unconscious. Unconscious bias is innate within each and every one of us. Our instinct will often seek out people we assume are similar to us (and Julia was different on so many fronts, to both men and women). Unconscious bias is an attitudinal biases about gender, age, race, etc, that we are unaware we have and are unaware we act upon. Unconscious bias results in people who are perceived to be ‘different’ receiving frequent negative ‘micro-messages’ at work as a cumulative pattern of behaviour. These are subtle workplace behaviours that devalue, demotivate or exclude people. The senders are often unaware they are doing it, but the recipients feel and recognise the behaviour as non-inclusive. Hardly surprising that Julia herself felt the need to raise the gender issue. Read the rest of this entry »