Posts Tagged ‘Dave Ansett’

04.24.12

Retail Branding; Hermés and the fine art of Store Window Design

retail branding agency

Cre­at­ing Retail Brand Dif­fer­en­ti­a­tion through the Power of Artis­tic Cre­ativ­ity.
French fash­ion com­pany Her­mès have estab­lished a rep­u­ta­tion for cre­ative col­lab­o­ra­tions with inter­na­tional design­ers to cre­ate remark­able win­dow dis­plays for their stores in order to pro­mote their line of prod­ucts in an artis­tic way. Like many pre­mium brands before them, Hermé under­stand the power of art in dif­fer­en­ti­at­ing them­selves from the high gloss, high pro­duc­tion value brand imagery of their competitors.

Read the rest of this entry »

04.18.12

Storm in a Chicken Bucket

First pub­lished in National Times
A Guest post by Melbourne-based writer James Schloeffel

We now know that Colonel Sanders’ poul­try empire isn’t just about dish­ing out greasy chicken and fake potato. It is also racist. At least that is what some Amer­i­can YouTube view­ers and parts of the main­stream Amer­i­can press would have you believe.

Read the rest of this entry »

04.17.12

Our March branding article for The Melbourne Review — Private Label Needs Public Disclosure

packaging design agency

This year we began writ­ing a reg­u­lar col­umn on brand­ing for The Mel­bourne Review. This sec­ond of our arti­cles explores the impact of pri­vate label brands on the retail landscape.

Whichever way you cut it, the growth in pri­vate label brands is going to con­tinue within Aus­tralian supermarkets.

Con­sumers in Aus­tralia are increas­ingly see­ing pri­vate label prod­ucts as rep­re­sent­ing great value. A recent AC Nielsen research report into the power of pri­vate label brands glob­ally found an aver­age of 69% of all respon­dents agreed that ‘super­mar­ket own brands are usu­ally extremely good value for money’. In Aus­tralia 81% shared this sentiment.

Read the rest of this entry »

04.16.12

Why brands who love women love Social Media

social media specialists

A Brand Cen­tric Snap­shot of Social Media Use
New data from inter­na­tional social media mon­i­tor Vis­i­ble Tech­nolo­gies reminds us why brands absolutely must have a play in the ‘social’ game. Vis­i­ble stud­ied 125 mil­lion social media posts over a three-month period, find­ing that 17% of the mes­sages con­veyed pur­chase intent — with women respon­si­ble for 69%f those messages.

Read the rest of this entry »

04.10.12

A Home Builder Branding Revolution — IKEA launches a US$86,500 flat-pack home — they even build it for you

branding agency

Where do you go when you own the home fur­nish­ings mar­ket?
The Swedish brand famous for its afford­able fur­ni­ture and acces­sories has come up with a gen­uine game changer — an IKEA house in which you can put all that IKEA fur­ni­ture. An archi­tec­tural firm in Ore­gon has col­lab­o­rated with fur­ni­ture giant IKEA to come up with a flat-pack home cost­ing just US$86,500.

Read the rest of this entry »

04.09.12

Everyone is a Brand Designer

brand identity designer

Saw this photo on Flickr — it goes to show; when it comes to brand, some get it and some just don’t.

04.03.12

Jucy Rentals — Social Media Saavy Branding

branding agency

Not all Brands are Born Equal
’Not all brands are born equal’ — a state­ment worth mak­ing before I launch into a review of this crank­ing New Zealand brand who’s tak­ing on the world. In our world as brand strate­gists and iden­tity design­ers we work with brands of almost every descrip­tion; retail brands, wine brands, FMCG brands, pro­fes­sional ser­vices brands — you name it, we’ve got a pretty good fix on what makes it tick. One thing we know is some brands get a free hit from social media, they are just more suited to this method of brand com­mu­ni­ca­tions and more attrac­tive and sticky to the peo­ple who most often fre­quent these new chan­nels of con­nec­tion. But before you dis­miss this arti­cle as not rel­e­vant for your busi­ness, I implore you to take pause, read and con­sider where the oppor­tu­ni­ties may lie for your busi­ness as social media takes hold of the way we inter­act in the way email did fif­teen years before it.

Read the rest of this entry »

04.02.12

When Twitter is More Important Than Lunch

social media branding agencyFirst pub­lished in National Times
A Guest post by Melbourne-based writer James Schlo­ef­fel

Pic­ture this. You are the mar­ket­ing exec­u­tive for a large multi­na­tional sta­tionery com­pany; you come back from your lunch break and dis­cover you’ve got 100 missed calls, 1000 unan­swered emails and a cor­po­rate dis­as­ter rapidly unfold­ing at your desk. What do you do?

This may have been the sce­nario fac­ing one or sev­eral unlucky employ­ees at Paper­chase — one of Britain’s largest sta­tionery retail­ers — last Thursday.

Within the space of a cou­ple of hours — lit­tle more than the length of an extended lunch break — the com­pany had become the sub­ject of a global Twit­ter onslaught that may well dam­age it beyond repair. The attack was in response to the alle­ga­tion that Paper­chase had pla­gia­rised an inde­pen­dent British artist’s draw­ings for use on a range of its products.

Read the rest of this entry »

03.30.12

Just lovin’ these weird and whacky animated illustrations by Dain Fagerholm

brand identity agency

Read the rest of this entry »

03.26.12

21 New Killer Custom Typefaces — Brand Identity Assets

brand identity design

Cre­at­ing Mem­o­rable Brand Design
As cre­ative direc­tor of our brand agency I’m always being asked by our clients how to cre­ate the most effec­tive brand iden­tity or cor­po­rate image. The answer always includes the invalu­able ele­ments of own­ing ‘Unique Visual Prop­er­ties’. Unique visual prop­er­ties are visual ele­ments of your brand iden­tity that posi­tion your brand and its strat­egy in the hearts and minds of your tar­get mar­ket, but just as impor­tantly, achieve that goal with fresh and unique visual lan­guage. By con­sis­tently pre­sent­ing your unique visual prop­er­ties to the mar­ket, over time you will own them and their brand asso­ci­a­tions, pro­vid­ing you with defen­si­ble, bank­able brand equity. Too many visual iden­ti­ties uti­lize the same small hand­ful of type styles, leav­ing the door wide open for brands to select remark­able and dis­tinc­tive type­faces to reflect their unique brand propo­si­tion and personality.

By a long shot the most pop­u­lar blog we’ve ever writ­ten was a col­lec­tion of crack­ing cus­tom type­faces we pub­lished a cou­ple of years back. Lit­er­ally tens of thou­sands of peo­ple have enjoyed the blog and it con­tin­ues to be pop­u­lar. So when you’re on a good thing…

Read the rest of this entry »

« Older Entries
Newer Entries »