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Consumer activism; a powerful vehicle for change

Now more than ever consumers are turning their everyday purchases into a form of protest or demonstration of ideology to create change, sending strong signals to brands by using their purchasing choices as votes. How a brand produces and delivers its goods and who they…

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Art with Heart 2017 Sneak Peek

We are deep in organisation mode for this year’s charity art exhibition Art with Heart, with only 9 more sleeps until the event. We thought you might like to take a little sneak peek into the art den of our Director David Ansett, with his…

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Top 5 Tips for Creating Inspiring Workplace Culture

  With the average person spending around 1842 hours at work per year we believe happiness and a healthy work culture are an imperative part of day to day operations. Happiness at work has become serious business these days with more and more workplaces wanting…

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Creative Industry Collaborates in #DesignToUnite Campaign

Last Thursday evening the finalists of the DesignToUnite campaign were announced at Eureka Tower to a crowd of over 100 guests. #DesignToUnite is a campaign that challenged creatives to design a poster calling for solidarity with Australia’s First Peoples. Next month marks the 50-year anniversary…

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Truly Deeply raises over $27,000 for One Voice through Art with Heart 2016

It is not every day you get to hand over a rather large cheque for $27, 812.16 to the beneficiary of Art with Heart 2016, however that is exactly what we had the great pleasure of doing yesterday when some of the team from Truly…

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Bland Identity – Microsoft Launches their New Brand Identity Design

A Branding Challenge for market Leaders Microsoft has launched the latest evolution of their brand mark at the opening of its new store in Boston. The task of keeping a brand’s visual language fresh and relevant to the market is critical (we recently wrote a…

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Nike Masters the 80:20 Rule of Branding

Not all brand activities are born equal. This is a brand principle that Nike know better than most brands as the recent release of the ‘Nike sole’. The Nike sole has been developed to fit onto the ‘flex-run’ prosthetic running blade, designed for by Nike…

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Johnnie Walker Blue – Taking a top shelf brand to the next level

A High Class Brand Problem So what do you do when you’re the global market leader? When your brand and packaging is recognized in almost every corner of the world? When your product and brand already command a premium price? What on earth do you…

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New Retail Theater – 7 of the World’s Best Store Designs

Welcome to the New Retail Era The world of retail is changing more rapidly than ever. On-line stores compete with off-line stores, fashion boutiques feature new ranges every month, and it seems almost everything can be made in China for next to nothing, creating undifferentiated…

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adidas Vs Nike – A Battle of Brand Association

All Brands Have Meaning Whether carefully and strategically considered or by default, all brands hold associated meanings in the minds of the market place. Well considered brands establish a competitive brand proposition (their brand strategy) with layers of meaning to both differentiate themselves from their…

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25 Killer Custom Typefaces – A Brand Design Asset

Building Your Brand’s Visual Properties When creating a corporate image for our clients brands, we focus on building unique brand properties that can be leveraged to become brand assets. A brand’s typeface is one of the visual properties we incorporate into the brand design process,…

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