Posts Tagged ‘Design’

matmaskin01

Between Wednesday’s snack day and a debate about Mastershef, its safe to say we all love food here at Truly. But for something a little off the shelf, Collaborative Cooking is bringing our love of design, creative thinking and food together as one. Collaborative Cooking was born by designers Christian Isberg and Petter Johansson (of PJADAD), technologist Lasse Korsgaard and chef Carl Berglöf, after asking the question; “Can chefs cook together without direct communication? And what if all actions in the cooking process are direct reactions to other chef’s decisions?”

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comic-sans

Make mention of the name “Comic Sans” in design circles and you’re likely to be met with visceral reactions. The font, designed by Vincent Connare and released by Microsoft in 1994 is one of the most disliked fonts in the design community, and one of the most overused fonts on office notice boards.

But is it really that bad? Yes, yes it is. But at least now, something positive is coming from it.
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Massimo vignelli-IMG_0958

As an agency that sees a number of designers through its doors, many of us have been influenced by the amazing legacy left by Massimo Vignelli, who passed away early this week. He was an inspiration to the design community and many have left their own thoughts. While many of us would have our own fond memories, no one said it better than Michael Bierut and we think it’s worth sharing here.

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Faehrenkemper photography image making

This Sunday marks the end of the Ballarat international Foto Biennale; so if you haven’t already paid it a visit, I recommend an excursion to our gold rush town to roam the streets, cafes and galleries for a tone of world-class photography. There is an extraordinary amount of work to cover, but the photography of Claudia Fährenkemper is definitely not to be missed. Read the rest of this entry »

Art is evocative and emotional and to many people the meaning revolves around the subject matter and composition. Artist, Arthur Buxton invites us to look at art in new ways, to perceive it differently. Engaging and interesting in their intent, he has developed a new way of looking at color schemes.

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We all know that sometimes life doesn’t exactly live up to our expectations. You come to realise that you have to enjoy
the good times and work through the bad. Yet, sometimes when you are in the eye of the storm it’s really hard to see past the clouds. I myself am going through some changes in my life. As a positive person I try to keep my spirits up but like everyone I could always use a little reminder that things will eventually work out, and that is just what the experience
of these little handmade worlds do.

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This photo series plays with the perception of stuffed birds. These animals led their life and are now nothing more than an image of themselves, they are no longer flying or whistling. Masked by the former voice signature of each bird through the written word they reveal themselves in a different view, the peeping. Through a mix of colour, letters and image the series evolves to an universal form of language. Raw Color’s ‘Peep’ was presented at the exhibition ‘Stuffed’ during Dutch Design Week, where all the participating designers were inspired from stuffed animals, translated into their own designs.

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Regular readers will already be familiar with the recent innovations taking place in the world of pop-up retail/brand experiences, from the beautifully evocative Cognac brand Martell, to the brand with balls Beatbox Burgers. A recent commission by appliance specialists Electrolux is about to be launched – a portable dining experience. The Cube restaurants will be popping up on a series of landmark sites across Europe over the course of 2011, starting with a placement on top of the Parc du Cinquantenaire in Brussels, Belgium. The aim is to create a brand experience that surprises and inspires guests with fantastic tastes and never-before-seen views, ultimately stimulating them to explore their own creative boundaries next time they entertain friends or family at home.

The Cube is an ephemeral restaurant, an exceptional place, a unique opportunity to experience “dining with a view”.
It is outstanding as far as cuisine is concerned, an ideal demonstration of Electrolux’s know-how. The Cube is a unique architectural performance. Not only due to the place where it is set up, but also through its design: an organic and translucent place, a digest of technology. Read the rest of this entry »

brand image design agency

What’s your Brand Image saying about Your Business?
A graphic reminder that the investment you make in your brand image today, builds a valuable business asset for tomorrow. There’s something intangible about brand image that means it is often seen as less critical to the business than other business drivers. A quick comparison of the most valuable businesses in the world and the most valuable brands in the world will show an alignment that clearly suggests investment in brand image should be seen as a necessity for all businesses – Apple being a case in point as both the most valuable tech business and the most recognizable tech brand in the world. In it’s most simple terms – how you present your business to the world through each and everyone of your brand touch-points is creating an image in the minds of your market. The big question is – what image do they have of your brand?

I don’t know about you Charlie, but I wouldn’t be going on that tour – not for all the free chocolate in the world.

Dave Ansett, Brandamentalist
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Creator of Brands & Chocolate Obsessive