The Children’s Toy Foundation invited Swedish studio Bedow to design a branded poster on the theme “play” for a fund raising project.
Having ‘just’ survived the Christmas period, it is common for the stereotypical Aussie Christmas to be full of family, gift giving, shrimp on the BBQ and a lot of over indulgence. While the latter may leave you resembling a Christmas ham, the concept of gift giving can be a lovely gesture. Unfortunately sometimes it can be blown out of proportion and we now see many families start to give gifts of charity (think Oxfam or donating directly to a chosen charity). This is a fantastic gesture and influenced my interest in this clever piece of communication for the Children’s Toy Foundation, who bring quality toys and games to under-privileged children in India. The work is not only smart and simple in thought and execution, but it is for a good cause too!
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