Posts Tagged ‘Design’

03.01.10

Lego Fires-up the Imagination (a Lesson in Point-of-sale)

The Point of Point-of-sale
Recently we wrote about adi­das’ aug­mented real­ity cam­paign for their Orig­i­nals prod­uct line. Aug­mented real­ity is fast becom­ing a ‘must-have’ for any brand design­ing an inte­grated cam­paign — espe­cially those with a cus­tomer inter­face such as retail. Lego has recently launched an aug­mented real­ity point-of-sale sys­tem that blows tra­di­tional POS out of the water. We’ve coined the term ‘Brandtic­i­pa­tion’ — which describes a sense of height­ened antic­i­pa­tion cre­ated by a great brand expe­ri­ence or a brand’s rep­u­ta­tion. If the role of point-of-sale is to engage the cus­tomer at the point of pur­chase and cre­ate brandtic­i­pa­tion to pos­i­tively influ­ence their deci­sion to buy, Lego’s new aug­mented real­ity POS must be one of the snap­pi­est exam­ples any­where in the world.

YouTube Preview Image

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02.03.10

The 5 Fundamentals of Great Annual Report Design

The Code of Great Annual Report­ing
For 20 years we have been devel­op­ing cor­po­rate brands and com­mu­ni­ca­tions. Our work has seen
us decode much of the brand and cor­po­rate com­mu­ni­ca­tion land­scape, work­ing for busi­nesses across all sec­tors oper­at­ing in national and inter­na­tional markets.

AR:ReView is the cul­mi­na­tion of us turn­ing our decod­ing method­ol­ogy towards defin­ing the a mar­ket ori­ented cri­te­ria for cre­at­ing annual report­ing con­tent to global best prac­tice standards.

As we lead the think­ing for our clients on their brand def­i­n­i­tion and com­mu­ni­ca­tion, we see AR:ReView as a nat­ural exten­sion of how their brands con­nect with their share­hold­ers and stake­hold­ers, answer­ing the ques­tions:
• How can share­holder report­ing be more infor­ma­tive
and acces­si­ble?
• How can we best pro­vide the infor­ma­tion investors and the mar­ket value, in a for­mat that is more engag­ing, more func­tional, and eas­ier to under­stand? Read the rest of this entry »

01.06.10

The Sky is C Sharp — Colour and Brand Design

Lit­tle Red Rid­ing Hood never wore red, she wore grey. Roses are light black, lemons are dark white; and Italy, Ire­land, and France share the same flag. A glass of orange juice is a glass of grey juice. Blood and petrol look the same. I live in a black and white world. I am com­pletely colour­blind. I am achromatopsic. I am also a painter.

Neil Har­bis­son is a man who always viewed life in black and white, he has achro­matop­sia, a con­di­tion which means he is unable to see colours. Using a custom-made device called an ‘eye­borg’, Har­bis­son can trans­late hues into sound fre­quen­cies, he can hear colour. A scale of musi­cal tones rep­re­sents the spec­trum of colours – light hues are high-pitched, while darker colours sound bolder. It is like a hear­ing colour wheel. Where we see the sky as blue, Har­bis­son hears it as C sharp.

colour chart

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12.06.09

Tiger Woods — A Social Brand Snapshot

Word on the Web
Social Brand Snap­shot pro­vides a visu­alised cross sec­tion of cur­rent blogs, tweets and social men­tions of Tiger Woods, pro­vid­ing an instant view of cur­rent brand sentiment.

Java Printing

David Ansett, Bran­da­men­tal­ist.
Brand Agency & Graphic Design Melbourne.

08.03.09

The Book on Obsession — Design for a colourful life

rainbow books3We’ve been hav­ing some lengthy and colour­ful dis­cus­sions about the mean­ing of the word Obses­sion. Some have argued that obses­sions are pri­mar­ily of neg­a­tive influ­ence; they are when things go too far. I, on the other hand believe that we all have the seeds of obses­sion within our human DNA. That obses­sion is within our nature, some­times recessed, and other times not so much. As such, there’s noth­ing wrong with a lit­tle over enthu­si­as­tic pur­suit of per­sonal inter­est, in fact I think it makes for a more inter­est­ing per­sonal brand.

I am also a book lover. There’s some­thing phys­i­cal about the feel of a good, solid book in your hand and the turn­ing of pages between thumb and fin­ger. Up until now I’ve felt slightly self con­scious about my ever grow­ing col­lec­tion of books I couldn’t pos­si­bly part with, includ­ing a weary vol­ume of ‘One Flew Over the Cuck­oos Nest’ from my school days. Up until now.

Recently returned from a trip through the land of Book Obses­sion I have a new per­spec­tive on book love. I have always thought the selec­tion of books on a person’s book shelf was an inti­mately per­sonal expres­sion. I now have an appre­ci­a­tion of how a healthy book obses­sion can tran­scend con­tent and cat­e­gory, and move into the aes­thetic sphere.

Buckle-in for a brief tour of the colour­ful world of book obsession.

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07.23.09

Like a Sex Machine…

What's going on here?

We often talk about mem­o­rable brand expe­ri­ences not hav­ing to cost the earth. This was well and truly demon­strated recently by the ‘Erotika Sexy Shop’ in Milan who attracted all kinds of inter­est with a low-budget guerilla mar­ket­ing idea. Parked in the street out­side their store was a car which appeared to be dou­bling as an orgy on wheels. Pedes­tri­ans and pass­ing dri­vers alike were greeted by the sight of bare but­tocks and faces in the throws of orgas­mic excite­ment pressed against the car’s win­dows. On the side of the car was a sticker with the name of the store and the head­line;
‘TOYS YOU CAN’T WAIT TO USE’.

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07.23.09

The changing face of Pharmacy

Pharmacy 1

Ducking-up to the phar­macy for a pack of Panadol may never be the same again.

De Lairesse Apotheek in the Nether­lands has com­pletely re-defined the phar­macy expe­ri­ence through their par­a­digm shift­ing inte­rior design. De Lairesse Apotheek phar­ma­cist, Mar­jan Terp­stra, spe­cialises in nat­ural and home­o­pathic med­i­cine. When she took over the ground floor of a stolid 1920s brick build­ing on Amsterdam’s tree-lined De Lairesse Street, Terp­stra wanted to cre­ate a space with a sense of har­mony between nature and retail.

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07.23.09

I see the light

wallpaper-2

wallpaper-3

wallpaper-1

Dutch indus­trial designer Jonas Sam­son, has taken wall dec­o­ra­tion to a whole new level.

Sam­son has cre­ated a world first with his light emit­ting wall­pa­per, con­nect­ing peo­ple with the spaces they live, work, shop and play-in like never before. The wall­pa­per can be switched on to cre­ate engag­ing, ani­mated imagery and switched off to look like your joe-average wall surface.

Imag­ine the poten­tial for the next gen­er­a­tion of this prod­uct, allow­ing for cus­tomi­sa­tion of wall­pa­per design and colour to cre­ate cus­tomised mood and mes­sage for brands, artists and the inte­rior designer in us all.

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07.23.09

Smirnoff bar/club experience

smirnoff

Vodka brand Smirnoff was the first to kick off the alfresco bar trend with its fun inflate-portable bar/club. The bar which com­prises of a num­ber of cubes to cre­ate the over­all effect. The cube can go any­where, the beach, the park, the city — it is an all ter­rain vehi­cle of cool­ness. It invites cre­ativ­ity, through light shows and music, with a touch of ice. Smirnoff gives the occu­pants a ice cold, cool, edgy and fresh way to explore the Smirnoff Ice Vodka by giv­ing them an expe­ri­ence they will always remember.

Tim

07.23.09

A Wicked way to travel!

wicked

Hind­sight is a funny thing. Trav­el­ling thou­sands of miles by road is not a new idea — camper­van hire has been around for decades.

How­ever, a camper­van hire com­pany that caters specif­i­cally to the back­packer mar­ket — under 30’s — is a new con­cept, and in hind­sight, com­mon sense. Wicked Campers, estab­lished in 2005, does just that. They do not skimp on safety, equip­ment or van fit­tings; the expe­ri­ence at Wicked is as much visual as it is made to feel fun. They have made some­thing uncool, really cool!

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