Posts Tagged ‘Dick-Smith’

02.10.10

A Missed Design Opportunity for the Dick Smith Brand

Like bumping into an old friend
Currently I’m in the market for a new TV, so last week whilst I was shopping at Victoria Gardens, I popped into Dick Smith to see what they had on offer. On the way in I was greeted by a familiar face, Dick himself. See they’ve yet to rebrand this store with the new identity. As you may know, last year Dick Smith rebranded (some stores anyway). Now much has been said about the design of the new brandmark and I don’t mean to get into the issues it may have or lecture the designers who created it – what I do want to talk about is the brand personality and what I see as a missed opportunity. Seeing the old identity in all its glory reminded me of what has been lost.

Old Dick Smith Logo

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11.10.09

That’s Showbiz – Personal Brands in the Spotlight

BRWcoverBRW’s Annual Top 50 Entertainers
The most recent issue of BRW in Australia features the top 50 local entertainers listed by earnings for the year. Quoted throughout the feature was our Talent Inc! personal brand report, with our very own Mark Richards (sic) providing the rich commentary.

“The concept of marketing stars as brands has taken some entertainers’ popularity to new levels. Entertainers are increasing their earning power by creating their own personal brands. While the notion of people as brands has existed for years, it now focuses on celebrities’ entire lives – from who they sleep with, to who they vote for – rather than just their professional achievements. For instance, the earning potential of a sports star is now impacted by their sporting ability and performance as well as their public persona. For film stars, you’re no longer dealing with just a person’s screen presence, as was the case with old movie stars.” Read the rest of this entry »