Posts Tagged ‘direct-mail’

04.06.10

Turning Direct Mail into a Magical Brand Experience

Designing Direct Brand Experiences
London designer Aimée Furnival of A Studio for Design has created a series of greetings cards that fold out into miniature gardens, in which the recipient can grow cress. A beautiful idea, beautifully designed – but the final piece provides an insight into so much more. The format for this design is direct mail – targeted messaging, but the creative impact of the idea takes the whole experience to a whole other level.

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03.19.10

Direct Marketing… the eFuture is Bright

We recently received the mailing below from our bank and it looked old and tired because it’s effectively the same format that’s been used for the last 20 years. I first saw this format of DM in finance when I was working with Lloyd’s bank in 1998 – back then we copied an American bank (MBNA) in using this format. It begged the big question; ‘Where’s direct going to?’

Westpack Envelope

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11.03.09

Brand in the hand…

I got home one evening recently and I had 4 envelopes in the post box. They were all pretty much the same size, but there the similarities ended.

The first envelope was plain, brown and unaddressed, except for the ominous warning ‘To the Home Owner’. The second was a plain white window envelope addressed to me. The third had the brand mark of my mobile phone provider and the fourth the logo of the travel agent we went on holiday with six months ago and carried a message ‘Exclusive offers and packages for our VIP customers’.

So I took out my ‘stethoscope’ and  listened for a brand heart beat from each envelope.

Brand in the hand

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