A Game of Tennis and More.
I’ve been lucky enough over the past year to have had several truly once in a lifetime experiences, the most recent of which was a hit of tennis with the Super Brat, John McEnroe. For the sake of my reputation as a man of the world I’ll continue to pretend playing it cool but did I mention I had a hit of tennis with John McEnroe? Now I’m not much of a tennis player – I’ve maybe dusted-off the racquet once over the last decade – but fortunately I wasn’t there to provide a demonstration. In-fact the hit-up and eight games took just 40 minutes and seemed to be over as quickly as they’d begun. It was only the next day as my adrenaline eventually subsided that it occurred to me I’d not only been given a lesson in tennis, but also in branding.
