If you have been following the recent media coverage of the pending release of the new book by Sheryl Sandberg, the chief operating officer at Facebook, titled Lean In: Women, Work, and the Will to Lead – you will have been witnessing the core ingredients to a very good social cause marketing case study.
Posts Tagged ‘Facebook’
As you can imagine working at a brand strategy and design agency means that we are constantly discovering new and innovative ways to help our clients stand out in their cluttered marketplaces. As passionate advocates for challenger brands, we look for ways to challenge the status quo and disrupt categories in the bid to help our clients bring their brand’s personality to life with a powerful brand statement. One brand who has brand personality in spades, is Cerveza Andes beer. Andes has long been the leader beer in Argentina but has managed to take the world by storm with their engaging advertising campaigns.
If you think texting while walking is dangerous, just wait until everyone starts wearing Google’s futuristic, internet-connected glasses. Directions to your destination appear literally before your eyes. You can talk to friends over video chat, take a photo or even buy a few things online as you walk around. The glasses will be able to do anything a smartphone or tablet computer does now – and then some. Google gave a glimpse of “Project Glass” in a video and blog post last week. Still in an early prototype stage, the glasses open up endless possibilities — as well as challenges to safety, privacy and fashion sensibility. The prototypes have a sleek wrap-around look and appear nothing like clunky 3-D glasses. But if Google isn’t careful, they could be dismissed as a kind of Bluetooth earpiece of the future, a fashion faux-pas where bulky looks outweigh marginal utility.
As a brand design agency, we are constantly looking at new and innovative ways for brands to interact with their customers and stakeholders. A brand which is constantly looking at new ways to push the boundaries is Heineken and their latest idea is certainly no exception. With the winners announced at the end of this week, the Heineken Limited Edition Design Contest has been a monumental gesture for the brand, and one that has seen over 30,000 designs entered, over 6 million ‘likes’ on Facebook and 20,000 connections made via social media. Read the rest of this entry »
Sportsgirl in Australia has had considerable media coverage this week with its so called Window Shop in Chapel Street Melbourne, the first of many interactive shopping billboards the clothing retailer plans to erect in various locations. The billboards feature images of key fashion items that consumers can purchase by scanning the items barcode with their iPhone.