Making Sweet Brand Music Together
There’s nothing so rewarding as the point in a brand project when the client picks-up on the definition work we’ve completed and begins to bring it to life in their own way, putting their own stamp on their brand communication and taking control of their brand’s destiny.
Melbourne has the hype of the Grand Prix this weekend, when petrol heads from around the country descend on our fair town for some thrills and spills. The event is a highly subsidised marketing program designed to build the profile of Melbourne internationally and, along the way, inject some dollars into the local economy. There is always heated debate about the merits of hosting this event. The suggested cumulative $622m cost to tax payers since the circus began in the mid 90’s in Melbourne means that the event represents a huge ‘opportunity cost’ to the communities of Victoria what ever way you cut it.
Fashion is one of those things that’s in our lives everyday and I must admit I don’t mind my fashion nor fashion brands, especially when one is so on brand and the experience you get (brand and all) is so memorable! Which label I hear you ask? G-Star!
Aside from the G-Star corporate image being so powerful and recognisable, the whole experience you get from the moment you walk into a store to the moment you walk out with your new purchases is just magical.
