Posts Tagged ‘food retail branding’

retail branding agency

Baking the Value into Value Proposition
Pantry is a fascinating new retail concept from the US created to tap directly into the ever busier lives of consumers. Located in Boston, Pantry is a new kind of grocery store that allows shoppers to buy pre-portioned recipe kits to make quick and simple meals at home beyond the quality in inspiration of the average, harried professional. With recipes such as; Moroccan chicken with cauliflower “couscous” and Vietnamese shaken beef with red watercress salad and pickled onions, not only do the kits provide everything you need to make a delicious dinner, but also exactly the right portions of ingredients, simplifying cooking and eliminating wastage.

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branding agency melbourne

The New Daily is a brand new online news site. In their first week of publication they interviewed Truly Deeply Founder & Managing Director David Ansett about the agency, their blend of branding and entrepreneurship and Etto, the pasta bar concept they launched this year.

You can read the article here: www://thenewdaily.com.au

The New Daily is a trusted source of national news and information and is provided free for all Australians. The site is backed by members of the Industry Super Funds network, including Australian Super, Cbus and Industry Super Holdings and is produced by Motion Publishing, whose directors include former Herald Sun and The Age editor, Bruce Guthrie, and digital publishing pioneer, Eric Beecher. It aims to provide fair, balanced and unbiased coverage of major events around the world and across Australia. Our team of top editors and journalists, headed by Daniel Sankey, publishes throughout the day across desktop, social, mobile and tablet.

First published in National Times
A Guest post by Melbourne-based writer James Schloeffel

We now know that Colonel Sanders’ poultry empire isn’t just about dishing out greasy chicken and fake potato. It is also racist. At least that is what some American YouTube viewers and parts of the mainstream American press would have you believe.

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retail branding agency

A feel-good Burger Brand
South African fast food brand Wimpy Burgers have come-up with a promotional brand gesture that has both underscored their inclusive positioning and created a real buzz. The story goes that Wimpy wanted to let visually impaired people know they offered braille menus. So to spread the word they created braille burgers that blind people could actually read.

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retail branding agency

We Love Pop-Up Retail
There’s something about retail experiences popping-up in spaces that were previously public thoroughfares that creates an irresistible energy and attraction. The right offer, appearing magically in the path of the right consumer with the right brand proposition and brand identity creates a dissonance for consumers that is both compelling and inspiring. ‘Snackbox’, a shipping container turned modern canteen has recently popped-up in New York’s Times Square.

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