TVC for Dirt Devil – one hell-of-a Brand Communication
Occasionally we come across a piece of advertising which for us rises about the pack to be something more than a broadcast brand communication. Those ads like this one for Dirt Devil are so memorable in their brand story-telling as to create a distinct sense of connection with the viewer that goes beyond the functional and connects straight with the heart. OK, OK, enough of the preamble – check the ad after the jump…

Click here to view the embedded video.

Dave Ansett, Brandamentalist
Designer of Brands and Occasional Vacuumer
For monthly updates of our thinking, click here to receive our free Brand Newsletter

When advertising and the Customer Break-Up
When it comes to brands, the old adage of the customer is always right is pretty much spot-on. Maybe it’d be more accurate to say the Customer is never wrong. With traditional ad campaigns no longer connecting with their audience at the same emotional level, it’s time for clients and agencies to say “it’s not you, it’s me” and really mean it.

Click here to view the embedded video.

Call it ‘demand first brand innovation’, call it ‘common sense’, or just call it ‘so that’s how you get the girl.’
Sound interesting? Give us a call to discuss how your brand can spice-up its relationship with its nearest and dearest.

David Ansett, Brandamentalist
If you’d like daily updates of our brand thinking, you can follow me on Twitter here.
Brand Design