Truly Deeply Brand continued Social Responsibility
Last Wednesday night saw us at Truly Deeply kick off of our Tenth Annual Art with Heart charity art show. This year we had 40 artists who generously donated a whopping 90 paintings/artworks to raise money for Swags For Homeless. Swags For Homeless are a Melbourne based not-for-profit organisation that provides Backpack Beds to the homeless – an interim crisis measure (emergency relief) for those turned away from shelters.
World Famous Brand Design
A while back Alexia Soyeux from Création Conseil Dessert in Paris got in touch to tell us how much she looooved our packaging design for Gelati Sky and to see if we could hook her up with some Gelati for her upcoming gourmet food event. So we did. The event took place in Paris last Monday and by all accounts Gelati Sky stole the show.
After the event Alexia emailed us to let us know; ‘We had the chance to show your packagings to some of our clients, some journalists and some trend agency : they all loved it. So much, actually, that they wanted to take one box home. Also, innovation director of McDonald’s France Mr Rouby was very interested in your brand.’ What can we say? those French have sure got alot of taste!
You can check their report on the Création Conseil Dessert blog: http://ccdessert.com/blog/2010/04/food-influences-n%C2%B01-bilan
If you’d like your product packaging design to bring you world-wide acclaim, just give us a call – it couldn’t be easier.
I recently received my first ever, personalised business card due the launch of our exciting new agency brand for Truly Deeply. Up until this point I have been representing myself in meetings without a business card, believing my personality and designs skills would carry the day. The difference is amazing. A business card is nothing short of an essential first contact when meeting a client, or anyone else you’re going to be doing business with for the first time. It is an expression of you and your brand. It also has an enduring role as a reminder for clients of who you are and what position you have within a company.
Here are our 4 key tips on the art of business card design.
Even More Coverage of Our Delicious Packaging
This week our packaging design for Gelati Sky has been featured on yNet. yNet is the blog for the business section of one of Israel’s popular newspapers. It seems the whole world’s getting a taste for our brand design for this great Australian company.
If you’d like to have a chat about creating a more compelling shelf presence for your brand, why not give us a call.
David Ansett, Brandamentalist
For daily updates of our brand thinking, follow me on Twitter
Brand Designer
Hello Mexico, How’d You Like Our Gelati
Recently Gelati Sky were approached by Irma Solis, Co- Editor of a Mexican magazine called Le Fourquet. Le Fourquet’s keeps its readers completely up-to-date with the latest news in fashion, gourmet, beauty, health and the arts, amongst other things. Le Fourquet is focused on international gourmet and lifestyle and is published quarterly by the Milenio Editorial Group, one of the most successful and popular newspapers and media enterprises in Mexico. The savvy tam at Le Fourquet spotted Gelati Sky on a packaging design site and followed their noses to the source – tracking down the brand to Australia and featuring it in the ‘Lovely Packaging’ section of their latest issue.
As Spring hits it’s all about Gelati Sky it seems, with the Herald Sun running an article on the cover of todays Business Owner section. It is great to see the Gelati Sky brand getting the recognition and profile it deserves.
If you own a small brand and would like help bringing out the magic as we’ve done with Gelati Sky, give us a call.
‘No taste like home and that’s the scoop’, its worth a read.
Number One Packaging Site in the World
The packaging design we created for Australia’s best Gelati; Gelati Sky has been featured on Dieline, the World’s No. 1 Packaging Web Site.
This project was to re-design a range of packages for Gelati Sky, a boutique, premium gelati range. The story of Gelati Sky had such strong personality. It was based around Gelati Sky founder Paul Scalisi memories of growing up in Rome, eating gelati – ‘a world where every moment seemed frozen in an amazing sensory assault and every cloud in the sky made you feel it was about to rain gelato’. We were looking for something that was strikingly unique, represented his story and would create conversation. The communication platform of ‘it’s what dreams taste like’ was derived out of the brand strategy definition for Gelati Sky conducted by Brand DNA. The goal was to express these feelings through the package and the tastes through the flavors. The concept that we came up with was born out of these ideas. We combined the imagery of Italy with objects that looked like the flavor to create a unique, organic and scrumptious shape for each flavor. The packaging looks like it is part of memories and dreams from Italy.
Dave Ansett, Brandamentalist.
If you’d like daily updates of our brand thinking, you can follow me on Twitter here.
