Posts Tagged ‘Google’

03.03.10

The Power of Colour in Brand Design

Today it’s more crit­i­cal than ever for busi­nesses to dif­fer­en­ti­ate them­selves from their com­peti­tors and make mem­o­rable con­nec­tions with their audi­ence by cre­at­ing unique, recog­nis­able brands.

Colour in Brand Design
Every touch point of a brand plays a vital role in brand recall, but the brand mark is the heart and soul of a brand’s image. Whilst it’s the inter­play between colour, type­face, and sym­bol that cre­ates a brand mark, colour is reg­is­tered by the brain before either images or typog­ra­phy. A Uni­ver­sity of Loy­ola, Mary­land study recently found the cor­rect use of colour could increase brand recog­ni­tion by up to 80%.

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01.04.10

A Very Christmas Brand Map — Tracking Brand Loyalty

The brands we choose reflect how we see our­selves
Each day we make thou­sands of con­scious and sub-concussion deci­sions about the brands we wish to include in our lives. Our choice of which brands we choose to connect-with is often a reflec­tion of how we see our­selves and how we wish the world to see us. Some of these brand asso­ciates are more overt than oth­ers, but when mapped as a whole they cre­ate a sense of per­sonal brand iden­tity. ‘Brand Map­ping’ as we call it forms part of the Insights process we use on our com­mer­cial projects. Brand map­ping helps us to immerse our think­ing into the lives of tar­get mar­kets our clients’ brands wish to con­nect with truly and deeply.

Here’s my brand map for Christ­mas Day 2009.

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07.23.09

Google Heaven

Google

Ever won­der what your best work­ing envi­ron­ment would look like?

Would it include a slide, a games room, a ‘chill-out’ aquar­ium and plenty of free food, pool tables, posh lounges, mas­sage areas and relax­ing ham­mocks with a view. Meet­ing ‘pods’ in the style of Swiss chalets and igloos, fire­man poles to allow easy access between floors and a slide to ensure that peo­ple can get to the cafe­te­ria as quickly as pos­si­ble are all part of a design of its new Euro­pean engi­neer­ing head­quar­ters in Zurich Switzerland.

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