We often talk about memorable brand experiences not having to cost the earth. This was well and truly demonstrated recently by the ‘Erotika Sexy Shop’ in Milan who attracted all kinds of interest with a low-budget guerilla marketing idea. Parked in the street outside their store was a car which appeared to be doubling as an orgy on wheels. Pedestrians and passing drivers alike were greeted by the sight of bare buttocks and faces in the throws of orgasmic excitement pressed against the car’s windows. On the side of the car was a sticker with the name of the store and the headline;
‘TOYS YOU CAN’T WAIT TO USE’.
