Posts Tagged ‘IBM’

03.16.11

To build a brand you need a 100 years or $100 Million

I’ve heard this so many times, normally from a client, normally when we’re talking to them about the effort needed to bring their brand to life. It’s a simple response that gives them a simple out: We don’t have the monumental time or budget of the uber-brands, It’s ok to give branding lip service, to allocate to as after thought, part of sales and marketing, We need to focus on business not brand.

The problem is you can’t separate the business and the brand, they’re as separable as the mind and the personality. To prove my point I have an example from one of the greatest brands ever.

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11.08.10

The Art of Outdoor Brand Communication Design

brand desaigners Melbourne

Billboard Brand Design Genius
The thing that always strikes me about billboards as a medium for brand communications is how limited they are. They provide a relatively small brand canvas relative to the busy world around them, typically they have a small window of opportunity to connect with the passer-by, and a relative trickle of viewers compared to many of the traditional and new channels of brand communication. Yet, time and again, billboards bring-out the creative streak in brand designers and ad creatives. Maybe it’s the challenges the restrictions of outdoor provide; but as this great collection of creative outdoor brand experiences demonstrate, with a burst of creativity and a strong brand story to tell, every medium can shine.

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03.03.10

The Power of Colour in Brand Design

Today it’s more critical than ever for businesses to differentiate themselves from their competitors and make memorable connections with their audience by creating unique, recognisable brands.

Colour in Brand Design
Every touch point of a brand plays a vital role in brand recall, but the brand mark is the heart and soul of a brand’s image. Whilst it’s the interplay between colour, typeface, and symbol that creates a brand mark, colour is registered by the brain before either images or typography. A University of Loyola, Maryland study recently found the correct use of colour could increase brand recognition by up to 80%.

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