A more transparent brand of social entrepreneurship showing you exactly how shoes change the world
A couple of months ago, Truly Deeply director David Ansett, posted a blog on TOMS Shoes, an altruistic organisation that donates a pair of shoes to a child in need for every pair of shoes purchased. Read the rest of this entry »
Last year we witnessed great fan fare when the Government launched a new logo to act as an umbrella communication device for Australia’s export efforts. A well conceived mark can play an important role as an aggregator of disparate activities for any country or destination. It is a way of building meaning and association in the minds of target markets about what is on offer.
In the world of brand design and advertising everyone is always trying to out do each other and be the next big thing. Here at Truly Deeply we always have our eyes to the sky and ears to the ground. I have found the next big thing. Enter the MEGAMERCIAL!
Is that a shark swimming through the lounge room door? Yes that is correct! I stumbled across Air Swimmers not so long ago and immediately was impressed by the simple brand theater and overall fun brand experience created by this unique toy product. See more after the jump.
Place brand development, identity, naming, campaign design and execution.
This week, Truly Deeply proudly launched the new brand and campaign for Atherstone, a new community in Melbourne’s west.
This week Westpac brought the Bank of Melbourne back to life, after 7 years.
With a strategy to undo perhaps one of the worst brand architecture decisions in the industry, it looks like Westpac is finally admitting they were wrong. But after so long, bringing the Bank of Melbourne brand back is a big gamble.
Occasionally we come across a emotive piece of brand design which for us stands out as a powerful communication. Melbourne Skydive Centre’s promotional video, is beautiful, majestic and awe inspiring, connecting Melbourne Skydive Centre as a unique experience to people’s emotional needs and personal aspirations. See after the jump.
In a bold move, Chemist Warehouse is moving beyond just advertising on radio to becoming a radio station brand.
They are hoping this will be an innovative brand gesture to connect with their audience and drive sales. But have they done it right, or could it actually inflict more damage on the brand than good?
For as long as I can remember I have loved chocolate, and as such I am always interested in reading about new chocolatier ventures. I recently stumbled across a post in Coolhunting.com, from interaction designer John Sullivan Hamilton, who was given the opportunity to design packaging for a limited edition of Mast Brothers chocolate bars. His chosen designs were inspired by his girlfriend’s beautiful home country of Venezuela as a gift to her. This personal touch created a truly unique experience for John and set the company apart from their many chocolatier competitors.
My eight-year-old son, like many children, is a great brand ambassador for McDonald’s. Ever since he could talk, he was asking, “can we go to McDonald’s?” My wife and I never encouraged it but, like most things children pester for, you either continue to fight them on it or try to limit it!
He knows exactly what he wants. It’s not just any burger, it’s specifically McDonald’s. Lately, his passion for the brand has evolved to defending and attacking its competitors. Every time he sees a Hungry Jacks ad he passionately screams, “I hate you Hungry Jacks – your burgers are not better!”
