Posts Tagged ‘Interior Design’

06.22.11

A Social Media Holiday

The turn of Win­ter makes the mind wan­der to travel
Win­ter has hit with full force here in Mel­bourne and most minds in the stu­dio have been wan­der­ing to ideas of travel and sun. Some of us, the for­tu­nate ones, have been quite lucky to see a lit­tle bit of sun so far. I was one of these lucky peo­ple. While explor­ing the Dain­tree Rain­for­est (sit­u­ated in Trop­i­cal North Queens­land) with my part­ner Sarah, I realised I could def­i­nitely be more proac­tive in cap­tur­ing in a cre­ative way, the unique travel expe­ri­ences that I have with her.

In times of heav­ily used social media, youtube, face­book, twit­ter and vimeo (just to name a few), we see more and more peo­ple using tech­nol­ogy to share unique travel expe­ri­ences in cre­ative ways.  Some great exam­ples of peo­ple cap­tur­ing their own per­sonal jour­neys came to my mind. See after the jump.

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06.16.11

The Zara brand effect

In case you haven’t heard the screams from Bourke Street, one of the biggest fash­ion retail names has opened its doors in Mel­bourne. Fol­low­ing its suc­cess­ful launch in Syd­ney, Span­ish brand Zara, now has flag­ship stores in Australia’s two biggest mar­kets. It has been pub­li­cised as one of the most excit­ing and eagerly antic­i­pated launches this year. For some, it is as excit­ing as a new Apple prod­uct launch.

So what is it that makes Zara such an impres­sive and highly sought after brand? Is it just a new fad that will fade within a few months or will it really change the way fash­ion savvy Mel­bur­ni­ans and indeed Aus­tralians shop? Is it just the cul­tural cringe bit­ing again or is the brand truly special?

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06.15.11

To A Brand Time Gone By

Truly Deeply Dedgumo Watches

In a time where every­one is look­ing for the fastest, flashiest and lat­est of every­thing, Japan­ese brand, Dedegumo, is ask­ing every­one to take a step back, unwind and appre­ci­ate an often seem­ingly redun­dant piece of tech­nol­ogy; the watch.

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06.07.11

Time for a new tiger brand

Another post on Face­book com­plains about Tiger Air­ways. “Sec­ond flight can­celled, no info. Never fly­ing Tiger again”. Within sec­onds a sense of com­radely builds as other ‘friends’ join in to attack. “Missed flight due to check-in sham­bles. Worst air­line ever, don’t fly Tiger”. “Stranded again. Thanks Tiger, first and last time!”.

In today’s social media world, peo­ple are empow­ered to spread the word and it hap­pens instantly. This is, for many brands, the down­side to social media.

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05.25.11

Clemson vs Davidson. An Authentic Baseball Brand Experience

I’m not sure if these guys have the brand smarts, but they cer­tainly have huge imag­i­na­tion and cre­ativ­ity when it comes to cre­at­ing mem­o­rable brand expe­ri­ences. From a rained out base­ball match between Clem­son and David­son, the guys got together and got up to some fun, see after the jump.

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05.18.11

Audi 7 Design Icons

To cel­e­brate the new Audi A7, over May and June, Audi will be show­cas­ing 16 lead­ing fig­ures in inno­va­tion and design.  Each week, they will be pro­fil­ing two icons, their work, and explor­ing what dri­ves them to cre­ate.  With a rep­u­ta­tion for inno­v­a­tive design, and a com­mit­ment to find­ing the per­fect bal­ance between ‘pure ele­gance and vibrant ath­leti­cism’, the Icons are a cel­e­bra­tion of Audi’s own design premise, ‘emo­tion tak­ing shape’.  Over the next 6 weeks, this emo­tion will be shared through the explo­ration of some of the world’s most inno­v­a­tive design work.

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04.27.11

Organic Brand Product by Docomo…Touch Wood.

Docomo. Cre­at­ing Organic Tech­nol­ogy.
More and more we are see­ing mobile phone based com­pa­nies com­pet­ing to slim line prod­ucts to feel organic and seam­less attempt­ing to keep up with Apple’s dom­i­na­tion of the mobile phone mar­ket. User inter­ac­tions with prod­ucts that are effort­less and seam­less has become the chal­lenge and Docomo (Japan’s pre­mier provider of leading-edge mobile voice, data and mul­ti­me­dia ser­vices) has taken on this idea from a dif­fer­ent angle.

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04.20.11

Levi’s on a Mission

This week in Los Ange­les, Levi’s is unveil­ing the lat­est install­ment of its Levi’s Work­shops.  Hav­ing already con­quered New York with their Photo Work­shop in Octo­ber last year, and more recently San Fran­cisco with its Print Work­shop, the brand is mov­ing to the home of movies, Los Ange­les, with a new Film Workshop.

Truly Deeply brand design

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