Posts Tagged ‘iPad’

03.15.12

Emotion Charged Brands Win

In Australia, retailers continue to struggle. A two speed economy and continuing frugality amongst consumers looks like being around for some time into the future. Data released by the Reserve Bank at the beginning of this week indicates that credit and debit card transactions shows the average credit card limit grew only 0.7 % over the past year, the slowest growth on record over the past 17 years. The Age on March 13  also reported Commsec’s Economist Craig James as stating ‘…the new age of consumer conservatism shows no signs of ending. Consumers are likely to maintain their preference for value shopping, keeping the pressure on margins.’

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02.15.12

The secret to a truly brilliant branded app

For anyone who has ever been to a fashion show, I am sure they are all too familiar with the disappointment of returning home to review the photos of the day, only to find your IPhone full of blurry snapshots that vaguely resemble a person.  To combat this, the team at Made (formerly MAC & Milk) have designed a new revolutionary app. The Made Fashion app uses technology developed with Sonicnotify to streamline the way designers, editors, buyers and consumers experience fashion shows and presentations.

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08.03.11

As technology evolves, the story remains the same

The Fantastic Flying Books of Mr Morris Lessmore

A New standard of electronic book

A beautiful new Book has raised the bar for the rapidly evolving publishing industry. Naturally it is an electronic book, but one that blurs the line between movies and books in a most beautiful way. The book, or actually the app is called ‘The Fantastic Flying Books of Mr. Morris Lessmore‘.

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06.09.11

The Art Project by Google

The Art Project is a collaboration between Google and some of the world’s most acclaimed museums. It allows uses to take an online virtual tour around some of the world most prestigious art galleries, zoom in on some of the most famous artworks to amazing detail and listen to online commentary. Whilst there are some notable exclusions of paintings and galleries, it is a work in progress and the Art Project powered by Google plans to expand its collection of galleries and artworks.

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02.28.11

Samsung may well be Samsunk!

I was reading with interest recently that Samsung Electronics has taken the wraps off a new, larger version of its popular iPad rival, the Galaxy Tab. The Australian Financial Review was suggesting that many see it as the biggest challenge yet to Apple’s dominance in tablet computers. It was this comment that really got my attention, because it was suggesting to me that for the Galaxy Tab to be competitive it must have some real ‘functional smarts’ about it.
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12.02.10

Project Mag for iPad – Say Hello to the Future of Publishing

brand communications design

Fresh out of the test labs, Project Magazine have released this demo of the iPad version of their culture/tech/design online zine, and what they’ve created is simply captivating.

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02.08.10

Apple Vs Microsoft – A Battle of Brand Association

All Brands Have Meaning
Whether carefully and strategically considered or by default, all brands hold associated meanings in the market place. Well considered brands establish a competitive brand proposition (their brand strategy) with layers of meaning to both differentiate themselves from their competitors and to connect with their audience. These brand reinforce their meaning through all of their actions or brand touch points. As a brand agency we help brands to define their meaning and create the brand design for all their communications in order to create a consistent association with these layers of meaning in the minds of their customers.

Apple Vs Microsoft
Today we compare the brand associations of consumer technology icons Apple & Microsoft.

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12.29.09

Apple’s New Tablet – A Sneak Peak at the Future

Finally it’s Here.
After much anticipation fueled by rumors, half press releases, leaks and on-line buzz, the Apple iPad was released overnight our time. To update this blog which was written last year looking at predictions of what the new Apple Tablet would look like, we’ve added some pics of the real thing. Interesting to compare the real deal with the guess-work of the images below:

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