Posts Tagged ‘Lego’

12.12.11

A very festive brand gesture from Lego – masters of brand development

It’s not new news that we are big fans of the Lego brand. As a brand with a relatively limited core product Lego are impressive masters of brand building and capturing the spirit of play. In the past we’ve written about Lego’s augmented reality point of sale innovation, Lego obsessed brand fans, the Lego CEO’s brilliant business card design, and the link between Lego and NASA’s space probe, Juno. So as the festive season approaches, it’s no surprise we find Lego creating more brand magic, this time a 10 meter tall Christmas tree erected in London‘s St Pancras Station.

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08.19.11

NASA Sends Lego to the Stars – Brand Loyalty to Infinity & Beyond

creative branding agency Australia

As a creative branding agency, we love it when we come across examples of brands that have grown to mean so much more than their functional proposition. Take children’s toy brand Lego for instance. Sure there are Lego fanatics, Lego Masters and millions of kids whose perfect afternoon is spent building things from the little plastic bricks, but the brand holds an even deeper place in our collective hearts.

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11.23.10

The Humble Business Card re-imagined as Bold Brand Communication by Lego

brand communications design agencyUnbeatable Business Card Design
When it comes to business card design, this one is pretty much unbeatable. Jorgen Vig Knudstorp, the 42-year old Chief Executive of Danish toymaker Lego has a business card in the shape of a 1.5 inch tall Lego man manufactured to look like Mr. Knudstorp himself – complete with beard and glasses. His contact information is printed on the back. A great piece of brand story telling with sooo much brand personality.

This little beauty was originally from Wall Street Journal, via, brandflakesforbreakfast and emotive brands.

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11.09.10

Lego – A Grown-up Brand Obsession

brand design agency Melbourne

We Truly and Deeply Love Brand Obsession
Here at Truly Deeply we admire brand obsession – well to be more accurate, any obsession built around a passion that brings happiness is OK with us – no matter if it’s a little, well, antisocial. So when we came across this great talk on TED that gave us a glimpse into the world of grown-ups with Lego obsessions, we couldn’t help sharing it.

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05.03.10

Zag Brand Design – How taking a Different Approach can Make your Brand Stand Out

Sometimes, different is the Only Answer
In our lives as brand strategists and designers we spend alot of time and energy helping our clients gain clarity about what their brand proposition should be in the market and how it should look and behave from every perspective to establish the reputation and differentiation their businesses deserve. Occasionally we come across a situation that by necessity demands of us to think outside the box. Whether the project comes with some curly restrictions, an unusually small budget, or a strange but irresistible communication opportunity, it’s often those very demands that set us looking in new directions for answers to the project’s brand communication challenges.

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03.01.10

Lego Fires-up the Imagination (a Lesson in Point-of-sale)

The Point of Point-of-sale
Recently we wrote about adidas’ augmented reality campaign for their Originals product line. Augmented reality is fast becoming a ‘must-have’ for any brand designing an integrated campaign – especially those with a customer interface such as retail. Lego has recently launched an augmented reality point-of-sale system that blows traditional POS out of the water. We’ve coined the term ‘Brandticipation’ – which describes a sense of heightened anticipation created by a great brand experience or a brand’s reputation. If the role of point-of-sale is to engage the customer at the point of purchase and create brandticipation to positively influence their decision to buy, Lego’s new augmented reality POS must be one of the snappiest examples anywhere in the world.

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