Posts Tagged ‘lion-nathan’

The Top 10 Australian Brands

This week there has been a lot of press coverage of Brand Finance’s ranking of Australia’s strongest brands. The study focused on brand portfolios owned by ASX listed companies and excluded secondary listings. The value of individual brands was not split out, so the results reflect the total basket of brands that an individual company may own. That means for some one like Woolworths, it is the combined ranking of the likes of its supermarket brand, along with Dick Smith, Dan Murphy’s and
the like.

Brand Finance reaches a total value of the corporate and consumer brands on its list by adding up a company’s market capitalisation, debt and intangible assets – which can be anything from the strength of its brands to loyalty schemes, supplier relationships and intellectual property.

The top 10 Australian brands, were ranked as follows:

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