Branding for Local Government
We’ve been recently working with a regional Victorian Council, over the years we’ve worked with Local governments all over Victoria, from the City of Melbourne to the Moira Shire Council. We’re working developing their brand, evolving the brand mark, creating a visual language. and creating a brand system, they can use to easily communicate on brand. It reminded me of the key steps we’ve taken over the years, with our Local Government clients, that have delivered a successful branding project. I thought it’d be good to share them.
Working with Local Government has it’s challenges, but so does working with any organisation. They have no market, no competitors, you can’t pick another council to empty your bins or maintain your park. But they have a vital need to successfully communicate their brand to all their constituents. They need to clearly communicate where every dollar of rates has been spent. These are my 5 keys for successfully branding a Local Government, but they could apply to any organisation.
