The Fourth and Fifth Chapters in our Comprehensive Trend Report
Over the last three Mondays we’ve published the first three sections of our research report into trends in visual language. This Monday and next Monday we’ll publish the final chapters of the report. In this week’s chapters we’re exploring trends in brand visual language of ‘Shape Shifting’, ‘QR Codes’ as well as a number of typographic trends we’ve spotted.
Creating Brand Identity for Local Government
Since 1995 we have been continually engaged with defining, designing and communicating brands in the local government space. We’ve worked with more than a dozen different Local Government organisations on hundreds of projects of all sizes and all manner of description. Not-so-long ago we were invited to share that experience with a group of Victorian Marketers who all work within Local Government organisations. We put together a presentation outlining our philosophy to building brands for these unique organisations, it was titled; ‘Br@#nd is not a Four Letter Word. The title was coined as a response to the approach many Local Government organisations take to the branding process – almost too afraid to publicly discuss the project. We worked with one client over many years who implored us to “never use the ‘B’ word in front of the Councillors or Senior Execs.”
