Posts Tagged ‘McDonalds’

06.23.11

The Golden Arches continues to build brand advocacy with Gen Z

My eight-year-old son, like many children, is a great brand ambassador for McDonald’s. Ever since he could talk, he was asking, “can we go to McDonald’s?” My wife and I never encouraged it but, like most things children pester for, you either continue to fight them on it or try to limit it!

He knows exactly what he wants. It’s not just any burger, it’s specifically McDonald’s. Lately, his passion for the brand has evolved to defending and attacking its competitors. Every time he sees a Hungry Jacks ad he passionately screams, “I hate you Hungry Jacks – your burgers are not better!”

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11.08.10

The Art of Outdoor Brand Communication Design

brand desaigners Melbourne

Billboard Brand Design Genius
The thing that always strikes me about billboards as a medium for brand communications is how limited they are. They provide a relatively small brand canvas relative to the busy world around them, typically they have a small window of opportunity to connect with the passer-by, and a relative trickle of viewers compared to many of the traditional and new channels of brand communication. Yet, time and again, billboards bring-out the creative streak in brand designers and ad creatives. Maybe it’s the challenges the restrictions of outdoor provide; but as this great collection of creative outdoor brand experiences demonstrate, with a burst of creativity and a strong brand story to tell, every medium can shine.

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03.30.10

Logorama – Brand Stories, Tarantino style

A World of Logos
As a creative agency of brand thinkers and designers, we see the world with a decidedly brand perspective. Brands play such an ever-present role in our day-to-day lives that we barely notice them as they compete for our attention from billboards, TV, supermarket shelves and product packaging. When we came across this little gem, we simply couldn’t let it wait. Awesome short directed by the French animation collective H5, Fraçois Alaux, Hervé de Crécy + Ludovic Houplain. It was presented at the Cannes Film Festival 2009. It opened the 2010 Sundance Film Festival and won a 2010 academy award under the category of animated short.

As baekdale.com calls it ‘Pulp Fiction for Brands, It’s not for kids, it’s nasty, it’s cruel – but it is incredibly well made.’

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03.03.10

The Power of Colour in Brand Design

Today it’s more critical than ever for businesses to differentiate themselves from their competitors and make memorable connections with their audience by creating unique, recognisable brands.

Colour in Brand Design
Every touch point of a brand plays a vital role in brand recall, but the brand mark is the heart and soul of a brand’s image. Whilst it’s the interplay between colour, typeface, and symbol that creates a brand mark, colour is registered by the brain before either images or typography. A University of Loyola, Maryland study recently found the correct use of colour could increase brand recognition by up to 80%.

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