Posts Tagged ‘Microsoft’

02.04.11

The Colours of the Top 100 Web Brands

Today it’s more critical than ever for companies to differentiate themselves from their competitors and make memorable connections with their consumers by creating unique, recognisable brands. Every touch point of a brand plays a vital role in brand recall, but the brandmark is the heart and soul of a brand’s image. As awareness of branding grows and more businesses invest in their brand’s identity, colour is becoming more important for companies looking to differentiate themselves visually. In today’s tech-savvy society a website is a main touch point for a brand.

Read the rest of this entry »

03.03.10

The Power of Colour in Brand Design

Today it’s more critical than ever for businesses to differentiate themselves from their competitors and make memorable connections with their audience by creating unique, recognisable brands.

Colour in Brand Design
Every touch point of a brand plays a vital role in brand recall, but the brand mark is the heart and soul of a brand’s image. Whilst it’s the interplay between colour, typeface, and symbol that creates a brand mark, colour is registered by the brain before either images or typography. A University of Loyola, Maryland study recently found the correct use of colour could increase brand recognition by up to 80%.

Read the rest of this entry »

02.08.10

Apple Vs Microsoft – A Battle of Brand Association

All Brands Have Meaning
Whether carefully and strategically considered or by default, all brands hold associated meanings in the market place. Well considered brands establish a competitive brand proposition (their brand strategy) with layers of meaning to both differentiate themselves from their competitors and to connect with their audience. These brand reinforce their meaning through all of their actions or brand touch points. As a brand agency we help brands to define their meaning and create the brand design for all their communications in order to create a consistent association with these layers of meaning in the minds of their customers.

Apple Vs Microsoft
Today we compare the brand associations of consumer technology icons Apple & Microsoft.

Read the rest of this entry »

10.07.09

Microsoft Launches Windows Phone Brand

htc-touch-diamond-Window's Phone

Global Marketing Push hits the Streets
Just hours after the launch of the new Microsoft Windows Phone, teams of orange-clad Windows Phone Warriors have hit the streets of Paris talking New Phone Technology to anyone who’ll listen. The Windows software debuts today on 30 different phone models made by Samsung, HTC and LG. The phone’s operating system includes Microsoft Office, Outlook, and applications sold through an Apple iPhone-like ap marketplace.

The Revolution has been Postponed
Three years ago this system would have been the kind of revolutionary masterstroke Microsoft are looking for to regain their flagging market share. But following the success of the iPhone, this looks like another reminder of the fate of brands who spend too much of their energy focussed on the competition and not enough on revolutionizing the marketplace. The feedback on the web has been generally critical of the new OS for being too little too late. A review on Gizmodo blog opined: “Windows Mobile 6.5 isn’t just a letdown – it barely seems done … It’s an interim product and a vain attempt to hold onto the thinning ranks of people who still choose Windows Mobile despite not being somehow tethered to it until the tardy Windows Mobile 7 comes out, whenever that may be. And it won’t work.” Unfortunately for Microsoft, the Windows Phone looks less like the answer to the iPhone, and more like a me-too product.

Read the rest of this entry »