Posts Tagged ‘Mini’

07.29.10

The Truly Deeply 2010 Trend Report – The Visual Language of Brands

The Most Comprehensive Trend Report on the Visual Language of Brand Identity
Trends in the visual language of brand identity are driven by many factors from the ‘me-too-ism’ of designers and their clients mimicking the visual language of market leaders, to new and emerging trends such as ‘sustainability’ that draw a similar and en-mass visual response from designers all over the world. Over the past 12 months we have collected more than five thousand different brand expressions spanning almost every major industry and category of the western world.

Our 2010 Trend Report has been picked-up and re-published in blogs and marketing publications around the world – so by request we’re providing the report as one, complete pdf download (even if it is a whopping 6.8mb in size).

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06.07.10

Brandticipation – Pics of the New Mini Coupé Concept Car.

The very best brands are those that have their differentiation – the thing that grabs the hearts of their customers and wont let go – built right into the product. Apple is a brand renowned for its ability to do just that, with the result being fiercely loyal brand advocates – not just customers. Another brand who take the same approach is Mini. Owned by BMW, Mini understand that the emotional pull in their products is as much in the styling and what’s under the bonnet as it is in the brand messages it builds around its products. Sounds simple – but few brands really live by this credo.

When brands ‘bake’ their differentiation into their products, the release of each new model or innovation can build to what we call ‘brandticipation’. Brandticipation is the heightened sense of anticipation some brands command (create) around the launch of their products. Car makers have released photos of prototype concept vehicles for years in an attempt to build this very sense of excitement about new model releases. Mini is no different in their ‘concept car’ strategy – except that they have the edge in brandticipation, and their new Coupé Concept is a case in point:

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04.05.10

Trend Report – The Visual Language of Brands (Chapter3)

The Third Chapter in our Comprehensive Trend Report
Over the last two Mondays we’ve published the first two sections of our research report into trends in visual language. Each Monday for the next four weeks we’ll publish another chapter. This week’s chapter focuses on trends in brand visual language of ‘Affordable Luxury’, ‘the Cult of Personality’ and ‘Urban Attitude’.

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03.29.10

Trend Report – The Visual Language of Brands (Chapter2)

The Second Chapter in our Comprehensive Trend Report
on the Visual Language of Brand Identity
Last Monday we published the first section of our report into trends in visual language. Each Monday for the next five weeks we’ll publish another chapter. This week’s chapter focuses on trends in brand visual language related to ‘Authenticity’.

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