After spending millions trying to distance themselves from the other ‘big 4’ banks, NAB did once again, but in all the wrong ways last week.
Since the Valentine’s Day stunt, NAB had been slowly regaining the public’s trust. They’d reduced fees, rejigged products and worked hard to convince us they are different. But all this hard work and investment to distinguish the brand was undone with one ‘off-brand’ decision.
The Most Comprehensive Trend Report on the Visual Language of Brand Identity
Trends in the visual language of brand identity are driven by many factors from the ‘me-too-ism’ of designers and their clients mimicking the visual language of market leaders, to new and emerging trends such as ‘sustainability’ that draw a similar and en-mass visual response from designers all over the world. Over the past 12 months we have collected more than five thousand different brand expressions spanning almost every major industry and category of the western world.
Our 2010 Trend Report has been picked-up and re-published in blogs and marketing publications around the world – so by request we’re providing the report as one, complete pdf download (even if it is a whopping 6.8mb in size).
The Fourth and Fifth Chapters in our Comprehensive Trend Report
Over the last three Mondays we’ve published the first three sections of our research report into trends in visual language. This Monday and next Monday we’ll publish the final chapters of the report. In this week’s chapters we’re exploring trends in brand visual language of ‘Shape Shifting’, ‘QR Codes’ as well as a number of typographic trends we’ve spotted.
The Second Chapter in our Comprehensive Trend Report
on the Visual Language of Brand Identity
Last Monday we published the first section of our report into trends in visual language. Each Monday for the next five weeks we’ll publish another chapter. This week’s chapter focuses on trends in brand visual language related to ‘Authenticity’.
This week there has been a lot of press coverage of Brand Finance’s ranking of Australia’s strongest brands. The study focused on brand portfolios owned by ASX listed companies and excluded secondary listings. The value of individual brands was not split out, so the results reflect the total basket of brands that an individual company may own. That means for some one like Woolworths, it is the combined ranking of the likes of its supermarket brand, along with Dick Smith, Dan Murphy’s and
the like.
Brand Finance reaches a total value of the corporate and consumer brands on its list by adding up a company’s market capitalisation, debt and intangible assets – which can be anything from the strength of its brands to loyalty schemes, supplier relationships and intellectual property.
The top 10 Australian brands, were ranked as follows:
