Posts Tagged ‘New Zealand’

NZ Flag brand

New Zealand is currently in the process of deciding whether to adopt a new flag. I’ve been watching the debate with interest and I’m surprised that there is resistance amongst the Kiwis and a large number of people are not ready for a change. What an incredible opportunity, it’s not every day that a country can re-define it’s brand and unite under a flag that truly represents who they are and represents them on the world stage for the future.

A flag is an incredibly important representation of a country, being the brand geeks that we are we would argue that a flag is a countries Brandmark. But unlike other brands which have the luxury of communicating to a specific target market a flag needs to unite a whole nation. No easy feat. Read the rest of this entry »

Doomsayers continue to claim retail is suffering its worst conditions for decades. But in the unlikely market of stationery – where traditional newsagents have been disappearing across the country – one retailer is booming.

Smiggle is a great example of a brand that has reset its category. Driven by a strong vision, clearly defined brand proposition, distinct identity and deep connection with its audience, Smiggle is a standout brand.

Read the rest of this entry »

ANZAC Day goes beyond the anniversary of the landing on Gallipoli in 1915. It is the day we remember all Australians who served and died in all wars, conflicts, and peacekeeping operations. The spirit of ANZAC, with its human qualities of courage, mateship, and sacrifice, continues to have meaning and relevance for our sense of national identity. Today, ceremonies will be held in towns and cities across the nation to acknowledge the service of our veterans.  As arguably one of the most sacred days on the Australian calendar, surely the day speaks for itself and yet earlier this year, the Federal Government caused a furore with potential plans to brand the day in preparation for the 100th Anniversary.

Read the rest of this entry »