New Zealand is currently in the process of deciding whether to adopt a new flag. I’ve been watching the debate with interest and I’m surprised that there is resistance amongst the Kiwis and a large number of people are not ready for a change. What an incredible opportunity, it’s not every day that a country can re-define it’s brand and unite under a flag that truly represents who they are and represents them on the world stage for the future.
A flag is an incredibly important representation of a country, being the brand geeks that we are we would argue that a flag is a country’s Brandmark. But unlike other brands which have the luxury of communicating to a specific target market a flag needs to unite a whole nation. No easy feat. Read the rest of this entry »