Posts Tagged ‘New Zealand’

Doomsayers continue to claim retail is suffering its worst conditions for decades. But in the unlikely market of stationery – where traditional newsagents have been disappearing across the country – one retailer is booming.

Smiggle is a great example of a brand that has reset its category. Driven by a strong vision, clearly defined brand proposition, distinct identity and deep connection with its audience, Smiggle is a standout brand.

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ANZAC Day goes beyond the anniversary of the landing on Gallipoli in 1915. It is the day we remember all Australians who served and died in all wars, conflicts, and peacekeeping operations. The spirit of ANZAC, with its human qualities of courage, mateship, and sacrifice, continues to have meaning and relevance for our sense of national identity. Today, ceremonies will be held in towns and cities across the nation to acknowledge the service of our veterans.  As arguably one of the most sacred days on the Australian calendar, surely the day speaks for itself and yet earlier this year, the Federal Government caused a furore with potential plans to brand the day in preparation for the 100th Anniversary.

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