Holistic Retail Brand Experience.
October is a very busy month for me when it comes to birthdays and certainly not least my wife’s! Having not ventured down Chapel Street for quite some time, recently we both decided that Chapel Street this year would solve the usual question of “what would you like for your birthday?” in one foul retailing swoop.
Brand recognition with clout!
Increasingly brands seem to be leveraging a realm of different spaces and as a result we’re noticing some pretty awesome and unbelievable art installations. In saying that there comes some risk for brands big or small to attempt these installations because if they get them wrong they’re going to have the exact opposite of the desired effect.
Top 10 Typography Design Blogs
Recently in a blog I published ‘Top 10 Inspirational Brand Design Blogs’, I mentioned a huge issue faced by brand designers like myself, the difficulty of finding great brand design blogs for inspiration and knowledge of current trends. In the wake of that article I have had numerous requests and queries on which are my favorite typography design blogs going round. So since I am a man of the people, I have put together a list of my top 10 inspirational typography design blogs and websites in no particular order, enjoy!
Last month the latest Nike Stadium location opened its doors – the Bowery Stadium in New York City.
Nike Stadiums reflect the trend of many brands (especially those in retail) towards what we call soft brand messaging. Unlike traditional advertising whose function is to deliver a sharp proposition that communicates a specific offer, soft brand messaging is all about giving people a brand experience to create a positive emotional bond with a brand. Brands we care about, brands we believe are a reflection of the way we wish ourselves to be seen own a distinctly unfair advantage when it comers to making conscious and unconsidered buying decisions. Whether buying a $5 burger to a $500k sports car, when it comes to the heart ruling the head, those brands we love hold the whip hand.
The Third Chapter in our Comprehensive Trend Report
Over the last two Mondays we’ve published the first two sections of our research report into trends in visual language. Each Monday for the next four weeks we’ll publish another chapter. This week’s chapter focuses on trends in brand visual language of ‘Affordable Luxury’, ‘the Cult of Personality’ and ‘Urban Attitude’.
Flicking through the news today I came across a post on John Gruber’s Daring Fireball blog. Canon is beginning the process of acquisition for the .canon top level domain name. Based on the new generic Top Level Domain (gTDL) registration system which will allow a company name, brand name, geographic region, or service type to be used as a gTLD within website and e-mail addresses. The new system is expected to be approved in the second half of next year from then on you can expect to see all the major international brands doing the same. It wont be long before we see .nike, .coke and .apple
Today it’s more critical than ever for businesses to differentiate themselves from their competitors and make memorable connections with their audience by creating unique, recognisable brands.
Colour in Brand Design
Every touch point of a brand plays a vital role in brand recall, but the brand mark is the heart and soul of a brand’s image. Whilst it’s the interplay between colour, typeface, and symbol that creates a brand mark, colour is registered by the brain before either images or typography. A University of Loyola, Maryland study recently found the correct use of colour could increase brand recognition by up to 80%.
All Brands Have Meaning
Whether carefully and strategically considered or by default, all brands hold associated meanings in the minds of the market place. Well considered brands establish a competitive brand proposition (their brand strategy) with layers of meaning to both differentiate themselves from their competitors and to connect with their audience. These brands reinforce their meaning through all of their actions or brand touch points and their brand design. As a brand agency we help brands to define their meaning and create their unique brand design for all their communications in order to create a consistent association with these layers of meaning in the hearts and minds of their customers.
adidas Vs Nike
Today we compare the brand associations of spots apparel icons adidas & Nike.
He’s still the talk of the town, state, country and the world.
Eldrick Tont Woods known simply as Tiger Woods is arguably the greatest sports person of all time and is widely noted as the worlds first billionaire athlete.
After his arrival in Melbourne on Tuesday to compete in the Australian Masters at Kingston Heath Golf Club the media pursuit has been nothing short of relentless and as you can imagine has generated much fan fair on and off the golf course – put it this way, a door list was required for the media turnout during his first media conference at Kingston Heath with the room having to be resized to accommodate the throng of journalists and photographers.
I find it incredible that one person (one brand ETW) can generate so much interest and do so much not only for a sport but an economy.
