Nike, a Brand Making it Count.
Youtube film maker and HBO series producer Casey Neistat was asked by Nike to make a short film about what it means to #makeitcount. Instead of making the movie, Casey spent the budget traveling around the world with his friend Max until the money ran out – it took ten days.
Nike FuelStation at Boxpark London
Nike continues to push retail space design and customer experience with the first FuelStation launched in Boxpark London. A retail space that is like no other, the space invites the digitally enabled athlete to interact with the Nike brand. The retail design has a fine balance of innovative digital interactivity and product experience. Created as a pop-up retail outlet, the entire retail space has been created from shipping containers. See more after the jump.
Nike is no stranger to controversy surrounding the brand but this time, it is self-inflicted due to a lack of research.
Launched to celebrate St Patricks Day, Nike’s ‘Black and Tan’ sneaker has been labelled insensitive and offensive. What should have been a clever brand gesture has turned into a crisis management campaign for the shoe giant.
Holistic Retail Brand Experience.
October is a very busy month for me when it comes to birthdays and certainly not least my wife’s! Having not ventured down Chapel Street for quite some time, recently we both decided that Chapel Street this year would solve the usual question of “what would you like for your birthday?” in one foul retailing swoop.
Brand recognition with clout!
Increasingly brands seem to be leveraging a realm of different spaces and as a result we’re noticing some pretty awesome and unbelievable art installations. In saying that there comes some risk for brands big or small to attempt these installations because if they get them wrong they’re going to have the exact opposite of the desired effect.
Top 10 Typography Design Blogs
Recently in a blog I published ‘Top 10 Inspirational Brand Design Blogs’, I mentioned a huge issue faced by brand designers like myself, the difficulty of finding great brand design blogs for inspiration and knowledge of current trends. In the wake of that article I have had numerous requests and queries on which are my favorite typography design blogs going round. So since I am a man of the people, I have put together a list of my top 10 inspirational typography design blogs and websites in no particular order, enjoy!
Last month the latest Nike Stadium location opened its doors – the Bowery Stadium in New York City.
Nike Stadiums reflect the trend of many brands (especially those in retail) towards what we call soft brand messaging. Unlike traditional advertising whose function is to deliver a sharp proposition that communicates a specific offer, soft brand messaging is all about giving people a brand experience to create a positive emotional bond with a brand. Brands we care about, brands we believe are a reflection of the way we wish ourselves to be seen own a distinctly unfair advantage when it comers to making conscious and unconsidered buying decisions. Whether buying a $5 burger to a $500k sports car, when it comes to the heart ruling the head, those brands we love hold the whip hand.
The Third Chapter in our Comprehensive Trend Report
Over the last two Mondays we’ve published the first two sections of our research report into trends in visual language. Each Monday for the next four weeks we’ll publish another chapter. This week’s chapter focuses on trends in brand visual language of ‘Affordable Luxury’, ‘the Cult of Personality’ and ‘Urban Attitude’.
Flicking through the news today I came across a post on John Gruber’s Daring Fireball blog. Canon is beginning the process of acquisition for the .canon top level domain name. Based on the new generic Top Level Domain (gTDL) registration system which will allow a company name, brand name, geographic region, or service type to be used as a gTLD within website and e-mail addresses. The new system is expected to be approved in the second half of next year from then on you can expect to see all the major international brands doing the same. It wont be long before we see .nike, .coke and .apple
