Docomo. Creating Organic Technology.
More and more we are seeing mobile phone based companies competing to slim line products to feel organic and seamless attempting to keep up with Apple’s domination of the mobile phone market. User interactions with products that are effortless and seamless has become the challenge and Docomo (Japan’s premier provider of leading-edge mobile voice, data and multimedia services) has taken on this idea from a different angle.
In recent months, the larger supermarket chains have found themselves embroiled in controversy as a result of their price wars and less than market friendly tactics. As Peter Singline mentioned in his recent blog, the plight of smaller brand owners, in particular the smaller milk producers, has been brought to the country’s attention causing widespread consumer outrage.
All Food is not Born Equal
We are currently working with food producers around the Cairns region in Australia (Tropical North Queensland) to develop a proposition for their regional food brand. The region is a great reminder of the magic of nature. It is such an incredibly lush and fertile region with diverse eco-systems giving birth to an amazing array of fresh healthy food. A true Garden of Eden.
Great Flying Pig Photo: uk_serendipity (Flickr)
We Love a Good Blank Canvas
As a brand agency, there’s not much we love more than a great blank brand canvas that’s been spotted and transformed into a glowing gesture of brand communication. When we talk to our clients (and anyone else who’ll listen) about sharpening their brand strategy, we are always big-on identifying the blank canvases that provide the opportunity to leverage your brand in remarkable ways.
We Love a Good Delivery Truck
Whilst there’s nothing new about well branded delivery trucks, there are still few examples of these moving billboards being used as canvases for brand expression. The cost to transform even a single delivery truck for a small business into a bold brand gesture is minimal, yet the investment in creative brand expression has the potential for grand pay-off.
