Posts Tagged ‘packaging designers’

11.15.11

In the Press – Truly Deeply’s Michael Hughes talks to B&T about the implications of new Plain Packaging legislation for tobacco brands

branding agency

retail brandagencyPlain Packaging will inspire more creative approach
Australia’s plain packaging law has now been passed in the Senate. It is an attempt to snuff out one of the last remaining brand building properties owned by the cigarette companies. But, far from being another step toward killing the tobacco brands, it may just inspire a more creative approach to delivering the brand.

As a creative brand agency, we often see the world through a brand coloured lens, where clients see restrictions, we see opportunities to stand-out from the competitive pack. Truly Deeply’s Director of Brand Strategy, Michael Hughes provides our perspective today for Australian marketing and advertising journal B&T. You can read the article here.

11.13.11

Our packaging design for A Wolf in the Kitchen – a brand new selection of produce by Alla Wolf-Tasker

Fresh from the Kitchens of the Renowned Daylesford Lake House
Over the past year-or-so we’ve been co-creating with Lake House Founder and food guru Alla Wolf-Tasker and her daughter, Lake House marketer Larissa Wolf-Tasker, cooking-up a tasty brand, name and packaging design for their new range of produce.

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08.05.11

EO Melbourne Easter Event – Packaging & Event Communications Design

Engaging Event Communications Design
The Entrepreneurs Organisation (EO) is a global business organisation of around 8,000 owners of fast growth businesses. The Melbourne chapter runs a number of learning and social events each year for their members. When EO Melbourne held a family Easter event we were engaged to design the invitation and provide creative direction in order to make this a highly anticipated, highly attended and highly memorable event.

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10.11.10

Packaging Design Stars from the international Pentawards

When Brand Design Duty Calls
Occasionally in this life we lead as brand designers we all need to make sacrifices, to take a hit for the team so to speak. When the call came for me to travel to Shanghai to accept our silver Pentaward for our packaging design work for Gelati Sky, I’m proud to say I was up to the task. This year’s Pentawards ceremony was held in the Belgium pavilion at World Expo in Shanghai, and as you might expect was a truly international affair.

brand designers

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05.24.10

When Brand Design’s Baked-In

Designed to be Different
The very best examples of brands that touch the soul are often those with the differentiating design ‘baked-in’. Too often design is seen as the bit that wraps around the (often identical) finished product. I spotted these beautiful Moonflower soaps. Moonflower is a high-end bath and body line from the US and looks like it has beautiful design sown-in to its very DNA.

04.27.10

Gelati Sky Packaging Design takes Paris by Storm

World Famous Brand Design
A while back Alexia Soyeux from Création Conseil Dessert in Paris got in touch to tell us how much she looooved our packaging design for Gelati Sky and to see if we could hook her up with some Gelati for her upcoming gourmet food event. So we did. The event took place in Paris last Monday and by all accounts Gelati Sky stole the show.

After the event Alexia emailed us to let us know; ‘We had the chance to show your packagings to some of our clients, some journalists and some trend agency : they all loved it. So much, actually, that they wanted to take one box home. Also,  innovation director of McDonald’s France Mr Rouby was very interested in your brand.’ What can we say? those French have sure got alot of taste!

You can check their report on the Création Conseil Dessert blog: http://ccdessert.com/blog/2010/04/food-influences-n%C2%B01-bilan

If you’d like your product packaging design to bring you world-wide acclaim, just give us a call – it couldn’t be easier.

04.14.10

Brands Designed with Personality Pack a Punch

The Role of Brand Personality
We often talk about the role of design in expressing different personalities for a brand. We work in the space every day, but rarely get the opportunity to really explore the expression of multiple brand personalities for the one product type and the difference that makes to its on-shelf persona. To see just how much difference brand personality and brand proposition can make to a product when communicated through brand design, we recently set ourselves the task to develop five unique, packaging designs based upon and identical product – a range of very delicious natural fruit cordials.

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04.08.10

The Whole World Loves our Gelati Sky Brand Design

Even More Coverage of Our Delicious Packaging
This week our packaging design for Gelati Sky has been featured on yNet.  yNet is the blog for the business section of one of Israel’s popular newspapers. It seems the whole world’s getting a taste for our brand design for this great Australian company.

If you’d like to have a chat about creating a more compelling shelf presence for your brand, why not give us a call.

David Ansett, Brandamentalist
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